Sat.Jul 27, 2024

article thumbnail

Data-Driven Customer Segmentation Strategies for Improving Engagement

Userpilot

Wondering how data-driven customer segmentation can help your SaaS product grow? That’s one question that we tackle in the article. You will also see different examples of user segments and learn how to implement your segmentation strategies with Userpilot to improve customer engagement. Ready to get started? TL;DR Data-driven customer segmentation involves dividing your customer base into sub-groups sharing certain characteristics, like age or survey responses.

article thumbnail

Is Product Management Under Fire?

The Product Coalition

The role of Product Management has dramatically transformed over the past two to three decades. Today, it stands at a crossroad, facing new challenges and uncertainties. To dive deeper into this topic, we spoke with John Zilch, a passionate product leader with over a decade of product experience in various product roles. John’s journey in Product Management is insightful and inspiring.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product-Led SEO: What It Is and How It Works (+Examples)

Userpilot

If your current SEO strategy is struggling to drive traffic and sales, it’s time to try a more customer-centric approach with product-led SEO. While traditional search engine optimization methods focus only on keyword research and search volume, product-led SEO is different. It centers your content creation strategy on actual product-related customer needs and problems, keeping the user as the primary audience.

article thumbnail

How to Leverage Contextual Engagement to Improve Customer Retention

Userpilot

Picture this: you walk into a diner and sit down at a table. The waiter asks, ‘The usual?’ You nod, and a serving of blueberry pancakes lands in front of you—double maple syrup and almond flakes, just as you like them. You’ve been coming to the joint for a couple of years, it’s Sunday, breakfast time. They know it’s blueberry pancake time.

article thumbnail

Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.