Presales Demos – The Missing Value Link That Connects Tactical & Strategic
Product Management University
AUGUST 6, 2024
When it comes to presales demos, the endgame is to advance the sales process to the next stage. At a minimum, that means you’ve made the shortlist. Ideally, you’re the preferred solution. The easiest way to get there is to show how your solution makes users quantifiably more successful at their job in ways that have strategic value to their organization, i.e., the executive buyer.
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