Tue.Aug 06, 2024

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Presales Demos – The Missing Value Link That Connects Tactical & Strategic

Product Management University

When it comes to presales demos, the endgame is to advance the sales process to the next stage. At a minimum, that means you’ve made the shortlist. Ideally, you’re the preferred solution. The easiest way to get there is to show how your solution makes users quantifiably more successful at their job in ways that have strategic value to their organization, i.e., the executive buyer.

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What is your CEO thinking? – Joe Leech (Coach to CEOs)

Mind the Product

In our latest episode on The Product Experience podcast, Joe Leech, a seasoned coach with a background in tech, user experience, and product management, provides an insider’s look at the unique challenges and transitions faced by different types of CEOs, and how product teams can work better with the C-suite. Featured Links: Follow Joe on LinkedIn | Joe’s website | ‘Managing Read more » The post What is your CEO thinking?

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Top 15 Customer Engagement Ideas to Improve Retention Rate

Userpilot

There’s no product growth without customer engagement. No matter how intuitive and valuable your product is, customers always need a bit of a nudge to experience its benefits and start using it as a go-to solution to their problems. In the article, we will share 15 great customer engagement ideas that will help you support your customers, let them get the most out of the product, and keep them interested.

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Focusing on time to value over time to market: A strategy for developing successful products

Mind the Product

Learn how focusing on time to value can enhance customer satisfaction and drive business success. Read more » The post Focusing on time to value over time to market: A strategy for developing successful products appeared first on Mind the Product.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Forrester Names Amplitude the Only Leader in The 2024 Forrester Wave™ for Feature Management and Experimentation

Amplitude

Learn why Forrester names Amplitude the only Leader in feature management and experimentation solutions with the highest scores possible in 11 criteria.

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On asking for help (even when you really don’t want to)

Lenny Rachitsky

👋 Welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. For more: Best of Lenny’s Newsletter | Hire your next product leader | Podcast | Lennybot | Swag Subscribe now Photos from recent reader meetups 🥰 If you’d like to attend (or host!

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ONE THING on Summarizing

Product Culture

As you talk with stakeholders around your company, make sure that you are listening hard. One technique is summarizing in your own words. When you get it right, this convinces the stakeholder that you empathize. When you get it wrong, you give them an opportunity to correct your misunderstanding. Subscribe to my weekly Nano-letter: Sign Up Subscribe to One Thing Weekly 4 2 2 2 3 3 Name * First Name Last Name Email * Our Privacy Policy * You can change your mind at any time by clicking the unsubs

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Ethan Smith: The power of internal linking for SEO

Lenny Rachitsky

What do MasterClass, Medium, and Upwork have in common? They’re hugely successful companies that knew search engines like Google and Bing could play a significant role in their growth — and they all turned to search engine optimization (SEO) guru Ethan Smith to make it happen. Good SEO increases a website’s visibility to bring in more organic traffic.

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Marketing Forecasting 101: Steps, Benefits, and Data to Use

Amplitude

Dive into marketing forecasting. Explore benefits, the data you need, different methods, and how to create a forecast step by step.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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Beyond the Basics: Data Governance for the Agile Small Business

DevelopmentCorporate

In the digital era, data governance is crucial for businesses, especially small enterprises, despite initial hurdles. It enhances transparency, drives innovation, safeguards data, optimizes resources, identifies business patterns, and ensures regulatory compliance. By managing data systematically, small businesses can make informed decisions, improve efficiency, and maintain competitiveness in a data-centric market.

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Building A SaaS Marketing Funnel: Stages, Metrics, and Tactics

Userpilot

What is a SaaS marketing funnel, and how do you create one for your business? This article breaks down what you need to know to get started. We covered actionable steps to build an effective system that converts users, drives product engagement , and leads to long-term growth. TL;DR A SaaS marketing funnel outlines the steps users take from their initial awareness of your product to becoming loyal users.