Tue.Aug 06, 2024

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Presales Demos – The Missing Value Link That Connects Tactical & Strategic

Product Management University

When it comes to presales demos, the endgame is to advance the sales process to the next stage. At a minimum, that means you’ve made the shortlist. Ideally, you’re the preferred solution. The easiest way to get there is to show how your solution makes users quantifiably more successful at their job in ways that have strategic value to their organization, i.e., the executive buyer.

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What is your CEO thinking? – Joe Leech (Coach to CEOs)

Mind the Product

In our latest episode on The Product Experience podcast, Joe Leech, a seasoned coach with a background in tech, user experience, and product management, provides an insider’s look at the unique challenges and transitions faced by different types of CEOs, and how product teams can work better with the C-suite. Featured Links: Follow Joe on LinkedIn | Joe’s website | ‘Managing Read more » The post What is your CEO thinking?

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Top 15 Customer Engagement Ideas to Improve Retention Rate

Userpilot

There’s no product growth without customer engagement. No matter how intuitive and valuable your product is, customers always need a bit of a nudge to experience its benefits and start using it as a go-to solution to their problems. In the article, we will share 15 great customer engagement ideas that will help you support your customers, let them get the most out of the product, and keep them interested.

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Focusing on time to value over time to market: A strategy for developing successful products

Mind the Product

Learn how focusing on time to value can enhance customer satisfaction and drive business success. Read more » The post Focusing on time to value over time to market: A strategy for developing successful products appeared first on Mind the Product.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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5 Best PLM (Product Lifecycle Management) Software for 2024

Userpilot

Building and launching successful products requires more than just a good idea—it demands smooth coordination, strategic planning, and effective collaboration. This is where product lifecycle management software solutions come into play to align product management with company goals. But with so many PLM solutions available in the market, how do you choose the right one for your team?

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On asking for help (even when you really don’t want to)

Lenny Rachitsky

👋 Welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. For more: Best of Lenny’s Newsletter | Hire your next product leader | Podcast | Lennybot | Swag Subscribe now Photos from recent reader meetups 🥰 If you’d like to attend (or host!

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Marketing Forecasting 101: Steps, Benefits, and Data to Use

Amplitude

Dive into marketing forecasting. Explore benefits, the data you need, different methods, and how to create a forecast step by step.

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Ethan Smith: The power of internal linking for SEO

Lenny Rachitsky

What do MasterClass, Medium, and Upwork have in common? They’re hugely successful companies that knew search engines like Google and Bing could play a significant role in their growth — and they all turned to search engine optimization (SEO) guru Ethan Smith to make it happen. Good SEO increases a website’s visibility to bring in more organic traffic.

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ONE THING on Summarizing

Product Culture

As you talk with stakeholders around your company, make sure that you are listening hard. One technique is summarizing in your own words. When you get it right, this convinces the stakeholder that you empathize. When you get it wrong, you give them an opportunity to correct your misunderstanding. Subscribe to my weekly Nano-letter: Sign Up Subscribe to One Thing Weekly 4 2 2 2 3 3 Name * First Name Last Name Email * Our Privacy Policy * You can change your mind at any time by clicking the unsubs

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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Beyond the Basics: Data Governance for the Agile Small Business

DevelopmentCorporate

In the digital era, data governance is crucial for businesses, especially small enterprises, despite initial hurdles. It enhances transparency, drives innovation, safeguards data, optimizes resources, identifies business patterns, and ensures regulatory compliance. By managing data systematically, small businesses can make informed decisions, improve efficiency, and maintain competitiveness in a data-centric market.

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Building A SaaS Marketing Funnel: Stages, Metrics, and Tactics

Userpilot

What is a SaaS marketing funnel, and how do you create one for your business? This article breaks down what you need to know to get started. We covered actionable steps to build an effective system that converts users, drives product engagement , and leads to long-term growth. TL;DR A SaaS marketing funnel outlines the steps users take from their initial awareness of your product to becoming loyal users.