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Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods. He covers the “double diamond” approach, how to talk about value, pricing strategies, and how market research helps make smart decisions.
Listen to the audio version of this article: [link] Product Strategy Discovery Explained What is product strategy discovery? In a nutshell, it’s about finding a problem worth solving. More precisely, it is the process of developing a product strategy whose implementation will likely create the desired value and impact. It applies to a brand-new product as well as an existing one whose current strategy is no longer valid, for example, as market conditions change.
Think of your favorite coffee shop. It’s not just the aroma of freshly brewed coffee that keeps you coming back—it’s the way the barista greets you with a smile, knows your usual order, and even suggests new blends based on your tastes. This personal touch turns each visit into an experience rather than a transaction. Now, imagine applying this level of understanding and customization to your marketing strategy.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Choosing the tone of voice for a digital product’s copy is crucial to creating a consistent and engaging user experience. Product teams come in all shapes and forms, but they often don’t have a dedicated UX writer. As a result, writing the UI texts might happen on the fly, and the final result does not always support users best. Our product is an extension of our brand.
Userpilot’s SaaS Product Metrics Benchmark Report has found that compared to other industries, healthcare SaaS companies perform lower across most of the 6 metrics we studied. What are the reasons? That’s what we try to explain in the article. You will also learn how healthcare companies can improve their product metrics. Companies by industry analyzed in our Product Metrics Benchmark Report 2024.
Userpilot’s SaaS Product Metrics Benchmark Report has found that compared to other industries, healthcare SaaS companies perform lower across most of the 6 metrics we studied. What are the reasons? That’s what we try to explain in the article. You will also learn how healthcare companies can improve their product metrics. Companies by industry analyzed in our Product Metrics Benchmark Report 2024.
Let’s start with a quick interactive question, shall we? Below are 2 images, can you tell which image is harder to consume and is putting more stress on your eyes/brain? Obviously option 2 is killing the eyes and brain. Interesting trend is, most of the companies are actually creeping towards becoming Option 2 because of business demands and no proper attention on how to design UX for presenting large number of options to their users.
Is Microsoft Clarity vs Hotjar a better choice for your product analytics needs? Both tools are quite popular and come with their unique sets of advantages and drawbacks. Ultimately, you should choose the one that better suits your specific business requirements and budget. In this guide, we’ll go into the specifics of each tool and give you side by side comparison, making it easier for you to pick one.
Artificial Intelligence (AI) transforms web design by simplifying complex activities, enhancing user interface, and improving overall… Continue reading on UX Planet »
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Begin your journey to recognition in the 2024 Pioneer Awards—submit your nominations today and highlight the incredible impact you've made with data-driven insights.
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