Why Startup Pivots Fail… Even with Data
Piyanka Jain
SEPTEMBER 13, 2024
Brikker (anonymized), a children’s toy manufacturing startup, was like a hamster on a wheel. Going nowhere fast. Their primary product, these adorable little building blocks, had gained some traction but had yet to achieve the explosive growth they’d anticipated. Customer acquisition costs were soaring… Engagement was waning… Investors were worrying… The team knew they needed a strategic pivot and fast, as they estimated they had 6 months of funding left to work with.
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