Piyanka Jain

SEPTEMBER 13, 2024

Brikker (anonymized), a children’s toy manufacturing startup, was like a hamster on a wheel. Going nowhere fast. Their primary product, these adorable little building blocks, had gained some traction but had yet to achieve the explosive growth they’d anticipated. Customer acquisition costs were soaring… Engagement was waning… Investors were worrying… The team knew they needed a strategic pivot and fast, as they estimated they had 6 months of funding left to work with.

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Data Visualization Startups Customer Experience User Testing 195

Mind the Product

SEPTEMBER 13, 2024

Learn how to overcome prioritisation challenges, as a product leader. Read more » The post Prioritization is the symptom, not the illness appeared first on Mind the Product.

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NextBigWhat

SEPTEMBER 13, 2024

Success doesn’t come from suffering. In fact, it’s the opposite: feeling good leads to success. The principles of feel-good productivity can help anyone achieve more by focusing on what truly motivates them and brings them joy in their work and life. We think that productivity is all about hard work. That the road to success is lined with endless frustration and toil.

Product Research 52

Product Research Books Positioning 52

AB Tasty

SEPTEMBER 13, 2024

If your organization is having trouble successfully running A/B tests in areas of your site where customers are going through the purchase flow, the issue may be due to Single Page Applications (SPAs) on your site. As customers move through the process, your A/B testing tool might not recognize their progress in an SPA environment. There is enormous value in A/B testing critical areas of the web experience that are often operating in SPA environments, such as an eCommerce checkout.

User Testing 52

User Testing Product Research Testing Data Visualization 52

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In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

Data Visualization

Centercode

SEPTEMBER 13, 2024

Test coverage alone doesn’t ensure quality. Learn how risk-based testing and user-focused metrics deliver better results.

User Testing 52

User Testing Testing 52