Fri.Jan 24, 2025

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The Foundation of Great Insights: Why Recruitment Is the Backbone of Effective Research Ops

Generation Focus

In the rapidly evolving world of User Experience (UX) research, one element often goes unnoticed but is absolutely critical: recruitment. While UX research focuses on uncovering insights to improve user experiences, recruitment ensures that these insights are grounded in high-quality data. Participant recruitment is not just a logistical taskits the foundation of reliable and actionable research outcomes.

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Product design fundamentals every product manager should know

Mind the Product

Essential design principles and collaboration tips to enhance your skills as a product manager and deliver exceptional user-centred products. Read more » The post Product design fundamentals every product manager should know appeared first on Mind the Product.

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Evolving Product Processes—Focusing on Principles and Flexibility

The Product Guy

In this episode of “Product Excellence: Insights from Award-Winning Leaders | Strategies for Success,” Harpal Singh explains his approach to managing product processes by emphasizing principles over rigid methods. He discusses how prioritizing customer insights, collaboration, and data helps unlock better results for teams. Harpal shares examples of how companies can break free from overly linear or rigid processes and focus on real business outcomes.

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Better Together: How to Use Strategic Alliances to Double Your Growth

The Product Manager

A rising tide lifts all boats. The right partnership means more reach, more resources, and more revenue.and they're easier to land than you might think. The post Better Together: How to Use Strategic Alliances to Double Your Growth appeared first on The Product Manager.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Securing Stakeholder Buy-In for Beta Testing

Centercode

Secure stakeholder buy-in for beta testing with strategies that build trust, prove value, and align with business goals.

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Uncovering Google Ventures’ UX Research Secrets: Insights I Learned from Michael Margolis

freshtrax

Recently, I had the opportunity to listen to a podcast featuring Michael Margolis , UX Research Partner at Google Ventures. This episode titled “ Finding Your Bullseye Customer ” stood out because Michaels insights on UX research aligned with many of the practices my team and I use at btrax. Michael Margolis and his team also put together a handbook called Learn More Faster , which is available as a free PDF and has been a go-to resource for me lately. 5 Quality Bullseye Customers In