Fri.Jan 24, 2025

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The Foundation of Great Insights: Why Recruitment Is the Backbone of Effective Research Ops

Generation Focus

In the rapidly evolving world of User Experience (UX) research, one element often goes unnoticed but is absolutely critical: recruitment. While UX research focuses on uncovering insights to improve user experiences, recruitment ensures that these insights are grounded in high-quality data. Participant recruitment is not just a logistical taskits the foundation of reliable and actionable research outcomes.

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Evolving Product Processes—Focusing on Principles and Flexibility

The Product Guy

In this episode of “Product Excellence: Insights from Award-Winning Leaders | Strategies for Success,” Harpal Singh explains his approach to managing product processes by emphasizing principles over rigid methods. He discusses how prioritizing customer insights, collaboration, and data helps unlock better results for teams. Harpal shares examples of how companies can break free from overly linear or rigid processes and focus on real business outcomes.

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Product design fundamentals every product manager should know

Mind the Product

Essential design principles and collaboration tips to enhance your skills as a product manager and deliver exceptional user-centred products. Read more » The post Product design fundamentals every product manager should know appeared first on Mind the Product.

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The Talks and The Talent at BoS Europe 2025 (So Far…)

Business of Software Conference

In just two months, the best conference for software CEOs and senior leaders is happening in Churchill College, Cambridge, UK – BoS Europe. Why the best? Because its not your typical conference. There are no lobby exhibits, no velvet-rope VIP sections for speakers, and no pay-to-play sponsor slots disguised as keynotes. Instead, BoS Europe is all about handpicked speakers tackling the real challenges software leaders face.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Better Together: How to Use Strategic Alliances to Double Your Growth

The Product Manager

A rising tide lifts all boats. The right partnership means more reach, more resources, and more revenue.and they're easier to land than you might think. The post Better Together: How to Use Strategic Alliances to Double Your Growth appeared first on The Product Manager.

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Uncovering Google Ventures’ UX Research Secrets: Insights I Learned from Michael Margolis

freshtrax

Recently, I had the opportunity to listen to a podcast featuring Michael Margolis , UX Research Partner at Google Ventures. This episode titled “ Finding Your Bullseye Customer ” stood out because Michaels insights on UX research aligned with many of the practices my team and I use at btrax. Michael Margolis and his team also put together a handbook called Learn More Faster , which is available as a free PDF and has been a go-to resource for me lately. 5 Quality Bullseye Customers In