Wed.Nov 20, 2024

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The Future of Product Marketing: Customer-Centric Strategies Will Define Succes

Innovatemap

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. Earlier this month, our team had the opportunity to attend the Product Marketing Alliance Summit in Chicago, where product marketing leaders gathered to discuss emerging trends, challenges and strategies for 2025 and beyond.

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Deep dive: Crafting your product vision and mission

Mind the Product

As Product Managers and Product Leaders, it’s easy to get caught up in the day-to-day grind of feature releases, bug fixes, and user feedback. But amidst this whirlwind of activity, how do successful product teams stay focused on what truly matters? The answer lies in two powerful concepts: Product Vision and Product Mission. Imagine standing Read more » The post Deep dive: Crafting your product vision and mission appeared first on Mind the Product.

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ONE THING on Roadmap Decay

Product Culture

Roadmap alignment naturally decays. Stakeholders forget what they agreed to and even the overall goals of your team. Subscribe to my weekly Nano-letter: Sign Up Subscribe to One Thing Weekly Name * First Name Last Name Email * Our Privacy Policy * You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at bruce@productculture.com.

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Connecting fans to creators at Spotify (Dariusz Dziuk, Product Lead, Spotify)

Mind the Product

In this episode, Dariusz Dziuk, product lead for music expression at Spotify, discusses his journey in product management, the balance between art and science in the field, and the innovative process behind creating dynamic cover art for artists. He shares insights on how the team at Spotify connects creators with fans, the importance of validating Read more » The post Connecting fans to creators at Spotify (Dariusz Dziuk, Product Lead, Spotify) appeared first on Mind the Product.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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The state of Gen AI in Enterprises: Playing safe, Spending 6X [Report]

NextBigWhat

In 2024, enterprises have significantly increased their investment in generative AI, with spending surging to $13.8 billion—more than six times the $2.3 billion spent in 2023. This shift indicates a…… The post The state of Gen AI in Enterprises: Playing safe, Spending 6X [Report] appeared first on nextbigWhat.

More Trending

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The state of Gen AI in Enterprises: Playing safe, Spending 6X [Report]

NextBigWhat

In 2024, enterprises have significantly increased their investment in generative AI, with spending surging to $13.8 billion—more than six times the $2.3 billion spent in 2023. This shift indicates a… The post The state of Gen AI in Enterprises: Playing safe, Spending 6X [Report] appeared first on nextbigWhat.

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9 Best CPO Conferences To Help You Innovate In 2025

The Product Manager

Here are the top CPO conferences not to miss in 2025! These exciting events are laser-focused on shaping the role of product executives today. The post 9 Best CPO Conferences To Help You Innovate In 2025 appeared first on The Product Manager.

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Productivity Joy by Simi Rayat

NextBigWhat

What’s holding you back from being your most productive self? Do you often feel like you’re surviving, rather than thriving? If you’re overwhelmed, unfulfilled or burnt out, you need to discover Productivity Joy. Whether you’re a professional, an entrepreneur, a parent or a student, this step-by-step guide will show you how to embrace a life filled with purpose and passion.

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How To Build A Minimum Viable Product

The Product Manager

Here's why your MVP might be your most valuable play toward dominating the market quickly and cost-effectively. The post How To Build A Minimum Viable Product appeared first on The Product Manager.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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The Negotiation Playbook by Glin Bayley

NextBigWhat

The Negotiation Playbook by Glin Bayley is a practical guide to mastering the art of negotiation. It teaches you how to ask for what you want with confidence and skill, leading to better outcomes in business and life. The book provides tools and strategies to improve your communication, enhance your persuasion skills, and solve problems creatively. Bayley uses insights from behavioral psychology to explain the principles behind successful negotiation.

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Unlocking Digital Self-Service: Secrets to Success, Measurement, and Scale

Gainsight

Self-service hasn’t always had the best reputation. Static and stale FAQs? Check. Zero personal touch or context? Double check. And when those avenues didn’t work, the backup “plan” was to funnel already frustrated customers into the support queue or into the abyss of their Customer Success Managers’ inboxes. Needless to say, it wasn’t a great situation.

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Think by Design by Stacy Neier Beran

NextBigWhat

Uncertainty has an upside. In Think by Design (TBD) , you’ll practice a hands-on approach to combine design thinking and experiential learning in business education. Our world’s biggest challenges put pressure on everyone. These challenges require us to blend how we act with how we think. Through combined action and reflection, we learn to use what’s TBD as a problem-solving advantage.

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2025 Product Conference List

Product Talk

We are starting to pull together our list of 2025 product conferences. This list is by no means exhaustive. If you know of product conferences that are not on the list and you think they should be, please send an email to conferences@producttalk.org. We’ll also keep updating this list as we hear about more events. Are you looking for the 2024 Product Conferences list?

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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The Negotiation Playbook by Glin Bayley

NextBigWhat

The Negotiation Playbook by Glin Bayley is a practical guide to mastering the art of negotiation. It teaches you how to ask for what you want with confidence and skill, leading to better outcomes in business and life. The book provides tools and strategies to improve your communication, enhance your persuasion skills, and solve problems creatively. Bayley uses insights from behavioral psychology to explain the principles behind successful negotiation.

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Factfulness by Hans Rosling

NextBigWhat

Factfulness by Hans Rosling is a book that changes how we see the world. It reveals that many of our ideas about global trends are shaped by misconceptions and outdated views. Rosling explains that the world is often in better shape than we think, and he uses data to prove it. The book highlights ten common instincts that lead us to misinterpret facts.

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Guns, Germs and Steel by Jared Diamond

NextBigWhat

Guns, Germs, and Steel by Jared Diamond explores the factors that shaped human history. It explains why some societies developed advanced technology, powerful armies, and strong economies while others did not. Diamond argues that geography, not genetics, is the key to understanding these differences. The book shows how access to fertile land, domesticable animals, and resources gave some regions a head start.

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Think by Design by Stacy Neier Beran

NextBigWhat

Uncertainty has an upside. In Think by Design (TBD) , you’ll practice a hands-on approach to combine design thinking and experiential learning in business education. Our world’s biggest challenges put pressure on everyone. These challenges require us to blend how we act with how we think. Through combined action and reflection, we learn to use what’s TBD as a problem-solving advantage.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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The Tipping Point by Malcolm Gladwell

NextBigWhat

The Tipping Point by Malcolm Gladwell explores how small changes can create big effects. Gladwell explains how ideas, products, and behaviors spread like epidemics. At a certain moment, these trends reach a “tipping point” and explode in popularity. The book introduces three key factors that drive tipping points: the right people, the stickiness of the idea, and the right environment.

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The Shock Doctrine by Naomi Klein

NextBigWhat

The Shock Doctrine by Naomi Klein examines how governments and corporations exploit crises to push through unpopular policies. Klein argues that moments of disaster—whether natural or man-made—are used as opportunities to implement extreme free-market reforms. These changes often benefit the wealthy while harming ordinary people. The book explores how this strategy, which Klein calls “disaster capitalism,” works.

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Productivity Joy by Simi Rayat

NextBigWhat

What’s holding you back from being your most productive self? Do you often feel like you’re surviving, rather than thriving? If you’re overwhelmed, unfulfilled or burnt out, you need to discover Productivity Joy. Whether you’re a professional, an entrepreneur, a parent or a student, this step-by-step guide will show you how to embrace a life filled with purpose and passion.