Wed.Jul 03, 2024

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Why Empathy Matters in Beta with Dylan LeMay

Centercode

Discover how empathy enhances beta testing with insights from Dylan LeMay, Beta Program Manager at Nanit.

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Ask Teresa: What Do You Do with Atypical Customer Stories?

Product Talk

When we interview customers , our goal is to learn as much as we can about their context. This will help us understand their specific needs, pain points, and desires (otherwise known as opportunities) which will inform our product decisions. But what happens when you hear a story that stands out from the rest? Maybe the customer tells you explicitly that this is not their usual way of doing things.

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What Is Data-Driven Design and How to Master It

Userpilot

Data-driven design has been a hot topic among UX designers for some time now. But why do you really need to focus on adopting a data-driven design process? The short answer is: Because you can’t create a successful product without first knowing what your customers want. To develop a product that keeps customers satisfied, your design must be backed by thorough user research and data.

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The Subtle Art of Recruiting in Product

BrainMates

The Subtle Art of Recruiting in Product By JANA PAULECH There’s a science to recruiting product professionals, and an art to effective onboarding. We’ve been hiring product teams for decades so the following strategies are backed by our team’s hands-on, cross-industry experience – and we believe they’re the key to finding and hiring the best product talent.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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ONE THING on Independence

Product Culture

It's Independence Day in the USA and the presidential election is even weirder than the last time. I hope we can gather, listen hard, and respect — even appreciate — our differences. Diversity of thinking and experience is more powerful than any one perspective. Yes? And have some pie. Subscribe to my weekly Nano-letter: Sign Up Subscribe to One Thing Weekly Name * First Name Last Name Email * Our Privacy Policy * You can change your mind at any time by clicking the unsubscribe link in the foote

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