Competitive Storytelling
The Product Coalition
JANUARY 6, 2024
When you are asked to provide competitive analysis, don’t treat it as a chore. If you imagine diving into endless lists of feature comparisons, think again. The competitive analysis itself is a major part of your product strategy efforts, and here is how to do it at the right level. Photo by Andre Moura from Pexels When I was Head of Product at eBay, over 10 years ago, I had the opportunity to listen to Heather Gordon Friedland , then the VP of Product for Consumer Selling at eBay, talk about ou
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