Thu.Jul 18, 2024

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Word of Mouth Marketing: Meaning + Implementation in SaaS Businesses

Userpilot

Marketing 105
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19 Best Product Development Newsletters to Subscribe to in 2024

The Product Manager

These product development newsletters are loaded with cutting-edge industry intel and smart-looking links to share in your team's Slack channel. The post 19 Best Product Development Newsletters to Subscribe to in 2024 appeared first on The Product Manager.

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What is NPS & How to Increase It? + Benchmark Report 2024

Userpilot

According to our latest NPS benchmark report, the average NPS in SaaS is 35.7. But how does your business fare against these product metrics benchmarks? Let’s explore our product metrics benchmark and learn: What NPS is and why it’s important for SaaS businesses. The average NPS rates across different industries, company sizes, and growth strategies.

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22 Product Management Books for PMs in 2024 (by Category)

Amplitude

Discover the best product management books for product managers and enhance your skills in strategy, leadership, innovation, and more.

Books 95
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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MarTech Success Metrics Benchmark Report 2024

Userpilot

MarTech companies had the lowest onboarding c completion rates of all the industries we studied for our SaaS Product Metrics Benchmark Report. Does it have any impact on new user activation, time-to-value, or other metrics? That’s what we explore in the article. We also show you how you can improve the key success metrics for your MarTech SaaS. Companies by industry analyzed in our Product Metrics Benchmark Report 2024.

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Behavioral Segmentation: Benefits, Types, and Real-World Examples

Amplitude

Learn how behavioral segmentation enables you to better understand customers and unlock personalization—with real-world examples.

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Transaction Testing With AB Tasty’s Report Copilot

AB Tasty

Transaction testing, which focuses on increasing the rate of purchases, is a crucial strategy for boosting your website’s revenue. To begin, it’s essential to differentiate between conversion rate (CR) and average order value (AOV), as they provide distinct insights into customer behavior. Understanding these metrics helps you implement meaningful changes to improve transactions.

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14 Best Product Management Tools (Plus Tips from Senior PMs)

Amplitude

Understanding how the right product management tools can drive a project to success is essential for any PM.

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Customer Success: Welcome to the Revenue Team!

Gainsight

Buying criteria for B2B companies have shifted dramatically in recent years. In fact, according to G2’s 2024 Buyer Behavior Report , buyers prioritize ease of use, ease of implementation, fast ROI, and scalability ahead of cost, features, and even security. These findings will lead many Go-to-Market (GTM) teams to adjust sales, marketing, and brand messaging to prioritize what today’s buyers really care about early in the sales cycle.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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BoS Bytes

Business of Software Conference

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