How information architecture define your brand positioning?
UX Planet
MAY 29, 2024
Examples from IKEA and Netflix on how IA improves user experience and serves as a business strategy. What is information architecture? Information architecture (IA) is the practice of structuring the content of your product (it applies to website, app, and even books!), it consists of 3 core pillars, users, context, and content. Users: the target audience of the content Context: where and why the user uses the content (think of the 5W1H method) Content: the information that the website contains,
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