Mind the Product

JANUARY 8, 2023

This week’s Sunday Rewind takes us back to a 2020 #MTPEngage Manchester talk from consultant Adrian Howard. It’s a talk that is full of advice on how to write effective OKRs and how to use them correctly. Objectives and key results sound deceptively simple on paper, says Adrian, but many businesses spend a vast amount [.] Read more » The post SUNDAY REWIND: How to write OKRs that don’t suck by Adrian Howard appeared first on Mind the Product.

Consulting 146

Consulting Product Management Product Manager Management 146

The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. It usually involves hard decisions and non-trivial questions, which take time to answer well. It can’t be done in a rush, things need to sink in so that you can think it through. Here is the method I use for creating a product strategy that makes sense. Photo by Bennie Lukas Bester on Pexels When I was in high school, I had very long hair.

Product Strategy 112

Product Strategy Strategy Research Software Product Research 112

airfocus

JANUARY 8, 2023

For years, the brightest minds in business struggled with ways to get inside a customer’s head and find out what they truly want from a product. Then someone had a brilliant idea: why not just ask?

Feedback Software 40

Feedback Software Customer Feedback User Testing Management 40

airfocus

JANUARY 8, 2023

Let’s take some time to understand the power of prioritization, why it matters, and then review the best prioritization software for 2023 (and beyond).

Software Review 40

Software Review 40

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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