Mon.Oct 21, 2024

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Don’t Let the Segmentation Scaries Get You

dscout People Nerds

It’s normal to feel overwhelmed by segmentation, or to oversimplify it using only demographics. This guide helps you navigate the subject with ease.

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What is a Product Management Framework? 

Productside

Introduction Imagine trying to build a skyscraper without blueprints. Chaos, right? That’s exactly what it’s like managing a product without a solid framework. While everyone knows they need a plan, too many product teams are still winging it, hoping their products don’t come crashing down. Let’s talk about how a product management framework can save.

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511: Product insights from employee #1 after a $2.3 billion exit – with Chris Elmore

Product Innovation Educators

How product managers can foster a culture of innovation Watch on YouTube [link] TLDR In this episode of Product Mastery Now, I’m interviewing Chris Elmore, a tech entrepreneur and college professor who helped found Avid Exchange, a unicorn startup that went public in 2021. Chris brings years of experience in product innovation and management, and he’s here to share his thoughts on driving innovation and keeping businesses growing for the long haul.

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What is a Product Management Framework? 

Productside

Introduction Imagine trying to build a skyscraper without blueprints. Chaos, right? That’s exactly what it’s like managing a product without a solid framework. While everyone knows they need a plan, too many product teams are still winging it, hoping their products don’t come crashing down. Let’s talk about how a product management framework can save.

Framework 156
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.