Wed.Feb 01, 2023

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Drive Product Adoption With a Multi-channel Approach

Gainsight

Well well well, it looks like we’ve stumbled upon the holy grail of customer success—product adoption. It’s the one thing that can make or break a customer’s experience with your company. But fear not my fellow customer success warriors, I have come bearing the gift of insight on increasing product adoption within your customer base.

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Sourcing Opportunities: Unlocking the Power of Opportunity Mapping

Product Talk

The opportunity solution tree is a visual representation of your continuous discovery work. It helps you keep track of your high-level outcomes , the unmet needs, desires, and pain points (or what I collectively refer to as “ opportunities ”) you’re hearing about from customers, the solutions you’re considering, and sometimes the assumptions you’ve identified and tests you’re running to validate those assumptions.

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The dark side of collaboration

Mind the Product

In this guest post, Odette Colyer, Managing Partner, Experience Research and Strategy at Super User Studio delves into her take on effective collaboration and communication. [.] Read more » The post The dark side of collaboration appeared first on Mind the Product.

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The Complete Guide to Generating Leads on Your Landing Page

AB Tasty

Landing pages are often used to generate quality leads. Check out our advice for improving their converion rate by perfecting your calls-to-action, your value proposition and your forms.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Our top 10 most popular podcast episodes

Mind the Product

This week we were excited to see The Product Experience podcast reach 1 million downloads! With us hitting this big milestone, we thought we’d look back at our most popular podcast episodes of all time. [.] Read more » The post Our top 10 most popular podcast episodes appeared first on Mind the Product.

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Product Marketing Manager Resume Examples and Templates

The Product HQ

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume. Recruiters and hiring managers usually take around 6 seconds to go through a resume.

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Replay 'How to Execute Product Strategy' webinar

Product Warrior

In this webinar, I talked about how to execute your strategy with confidence to achieve market differentiation and drive growth.

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Product Manager Interview: The Product Design Question

The Product HQ

A product manager’s core responsibilities include working with a team to design, build, ship, and continuously improve a product. During product manager interviews, most companies love to hone in on your ability to execute against these responsibilities by asking how you might think about designing a product. The popular product design question usually takes form in something like: “Walk me through how you would design X product for Y user” Some common example questions we̵

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Supporting Key Business Applications in the Cloud is Challenging: A Real-World Case Study

eG Innovations

Hosting Applications in the Cloud These days, many IT executives believe that it is easier to deploy applications in the cloud than on-prem. They are also often under the misconception that once an application is hosted in the cloud, it is the responsibility of the cloud service provider to maintain the availability and performance of the application.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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Essential Technical Program Manager Skills

The Product HQ

Are you looking for crucial technical program management skills to become a successful technical program manager? Well, you’re in the right place. This article provides you with various core skills beneficial to your search. Technical program manager (TPM) roles range from mid to senior-level positions that support organizations with their product goals.

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Exploring the Future of Product Management: Trends, Opportunities, and Best Practices

ProductPlan

I have been fortunate to have joined the ProductPlan team as the SVP of Product Management in the latter half of 2022. As I experienced the whirlwind of onboarding and meeting my wonderful colleagues, I also spent much time thinking about the future of product management and the space at large. We have seen the rise of product operations , the Great Resignation, a renewed focus on digital transformation , and challenging economic uncertainty.

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Product Q&A with Justin Watt

The Product HQ

Justin Watt About: While attending university for psychology, Justin ventured into project & product management where he took part in internal products creation for Shaw and IBM. He worked on projects with MetaLab on the side starting in 2012 and officially joined the team in 2015 where his formal title is Project Manager, which at MetaLab includes product management as a focus.

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Convincing Colleagues to Use a New Tool in Your Product Stack

ProductPlan

Product teams don’t invest in new product tools without a good reason—we’ve got way too much on our plates to add something else unless we think it will have a meaningful impact. Far more likely is that the product team identified a burning pain point, performed diligent research on the available options, carefully constructed a business case for management, and finally got the green light for a limited trial or a few seats to kick the tires.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Group Product Manager vs. Principal Product Manager: What’s The Difference?

The Product HQ

Curious to know how to advance your career as a long-term product manager as either s group product manager or principal product manager? Then look no further. Product managers are responsible for establishing a product’s vision and long-term business strategy while ensuring that all stakeholders are aware of said strategy. While it is a senior position, there are numerous career paths, such as Group Product Manager (GPM) and Principal Product Manager (PPM).

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Why Product Teams Keep Roadmaps and Processes Consistent

ProductPlan

Large organizations are all about operating at scale and leveraging the efficiencies this brings. But for enterprise product teams, the most common area where that opportunity and reality clash is roadmapping. While common processes and templates should be the lifeblood of any effective enterprise operation, 50% of large product teams (those with 50+ members) cite keeping roadmaps and processes consistent as their top growing pain.

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Product Development vs. Product Management: What’s the Difference?

The Product HQ

(Needs Images) Interested in learning the difference between product development and product management? Well, you’re in the right place! Product development and product management may seem to be similar concepts, but in reality, they’re quite different. It won’t be wrong to say that they are like a cup and teapot, as both have their own distinct functions.

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Emerging Trends in UX and CX with Alfonso de la Nuez and Dana Bishop of UserZoom

UserInterviews

UX research experts Alfonso de la Nuez and Dana Bishop of UserZoom share their thoughts on the rise of collaboration tools like Figma and discuss what it means for an industry undergoing dramatic change.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Maintaining Feature Parity Across Platforms

The Product HQ

In the PMHQ Slack community , we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference. We’re starting a new set of Q&A posts to dive into these kinds of questions, and enable everyone in the community to revisit the answers and contribute further! “For the first time, I’m working on a product that spans multiple platforms (iOS, Android, macOS, Windows, Chrome).

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6 Ways to Minimize Participant Panel Fatigue

UserInterviews

A closer look at what panel fatigue is, how to design a study with the participant experience in mind, and tips to maximize study quality.

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PMs & Metrics: Retention Rate

The Product HQ

During our last post of the PMs & Metrics series, we covered the details of the conversion rate. In today’s post, we’ll be going over another important metric that PMs should be familiar with – the customer retention rate. The customer retention rate measures the proportion of customers that have continued to use your product over a period of time.

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ONE THING on Prioritization Magic

Product Culture

Prioritization is one of the most important jobs of a product leader. It is also one of the hardest: you have to say no to good ideas. Subscribe to my weekly Nano-letter: Sign Up Subscribe to One Thing Weekly Name * First Name Last Name Email * Our Privacy Policy * You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at bruce@productculture.com.

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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How to Write a Data Science Product Manager Resume [+ Examples]

The Product HQ

Interested in learning how to write a data science product manager resume? You’re in the right place! Becoming a product manager with a data science background is difficult, and that’s why it’s hard to find the right advice on writing a data science product manager resume. Having such niche expertise ensures success in the job market. However, you still need to impress the hiring manager to get to that point.

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Top 70 (+10 from airfolks) AI Prompts for Product Managers in Every Product Stage

airfocus

If you think of AI as your assistant and not your replacement, what would you ask it to do to help you with your product management tasks? we have 70 suggestions for you, plus 10 from our team.

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The Product Manager Interview Process at Large Tech Companies

The Product HQ

This is a guest post from our PMHQ Advisor, Fernando Delgado. Context I worked at Google for 5+ years, where I interviewed over 150 PM candidates. I then worked at Yahoo for 3 years, where I interviewed over 100 PM candidates. At Yahoo, I was a member of the hiring committee for 2 years and co-founded the APM program. So the observations below mainly apply to those 2 companies and the Product Manager role.