Fri.Oct 25, 2024

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Measuring Product-Led Growth: The Metrics That Matter & How To Use Them

The Product Manager

All-in on PLG? These are the numbers to track to make sure you're getting all you can out of it. The post Measuring Product-Led Growth: The Metrics That Matter & How To Use Them appeared first on The Product Manager.

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Ideating in the problem-solving stage of the Product Operating Model

Mind the Product

Explore how employing innovative problem-solving techniques can empower product teams to deliver impactful solutions. Read more » The post Ideating in the problem-solving stage of the Product Operating Model appeared first on Mind the Product.

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Dragonboat Wins 2024 Proddy Award for ‘Top Product to Watch’

Dragonboat

We are pleased to share that Dragonboat has been awarded the 2024 Proddy Award for ‘Top Product to Watch’ by Product School. This prestigious recognition was unveiled live at ProductCon San Francisco by Carlos Gonzalez de Villaumbrosia, Founder and CEO of Product School. It marks Dragonboat’s second accolade from Product School where in 2023 it […] The post Dragonboat Wins 2024 Proddy Award for ‘Top Product to Watch’ appeared first on Dragonboat.

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EP63 Challenging the Status Quo in CRO

The Product Coalition

Summary In this episode of the Product Coalition podcast, host Jay Stansell engages with Shiva Manjunath to discuss the evolving landscape of marketing and the critical role of experimentation and data-driven decision-making. They explore the importance of moving beyond mere opinions in marketing strategies, emphasizing the necessity of A/B testing and conversion rate optimization (CRO) as essential tools for validating business decisions.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Overcoming Challenges in Stakeholder Management: Strategies for Navigating High-Stakes Decisions

The Product Guy

In the first part of this series, we explored the fundamentals of stakeholder dynamics, focusing on communication, influence, and transparency. However, product managers often face even greater challenges when navigating high-stakes situations with senior leadership or dealing with conflicting priorities across departments. These moments can be politically challenging, as they require balancing the immediate demands of stakeholders with long-term product goals.