Tue.Sep 10, 2024

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Everything wrong with the product management job market. And how to fix it

Mind the Product

Discover the evolving challenges in today's product management job market and insights from industry experts. Learn how recent changes impact candidates and employers. Read more » The post Everything wrong with the product management job market. And how to fix it appeared first on Mind the Product.

Marketing 161
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11 Product Management Fundamentals [+ Strategies & Examples]

Userpilot

Are you frustrated with how your users are underutilizing your product, complaining about it, and not realizing the value that it has to offer? It’s probably because you’re lacking in some of the product management fundamentals. Let’s explore the key fundamentals of product management that every product leader should master. As well as how to effectively measure and leverage them today.

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How to scale a product company: Leaders’ guide to growth 

Mind the Product

This article explores the challenges and strategies involved in scaling a business, from hiring and evolving company culture to optimizing processes and technology. Learn how to build scalable systems, shift your leadership mindset, and ensure sustainable growth during this critical phase. Read more » The post How to scale a product company: Leaders’ guide to growth appeared first on Mind the Product.

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Meet the Next Gen Builder: Gage Sonntag, Senior Director of Data at Super.com

Amplitude

In this episode of the Next Gen Builders podcast, Gage Sonntag and Francois Ajenstat discuss the strategies Gage uses to drive success at Super.com and build a thriving data-driven culture.

Strategy 108
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Why is Market Segmentation Important? [+ Methods]

Userpilot

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments. Otherwise, without an effective market segmentation strategy, aim too broadly, and you won’t successfully attract your target audience.

More Trending

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Stakeholder Dynamics & Personal Branding: Key Takeaways from TPG Live

The Product Guy

In our latest TPG Live session, we explored two of the most critical topics for product managers: Stakeholder Management and Personal Branding. With our expert guests, Garrett Lang (PlateRate, Founder and President) and Amil Shah (RBC Capital Markets, Senior Product Manager) , we discussed strategies for balancing leadership pressures, navigating feature requests, and crafting a personal brand that opens doors to new opportunities.

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Measuring Design System

UX Planet

The effectiveness of a design system cannot be assumed; it must be actively measured and optimized over time. A robust design system should not only streamline design and development processes but also ensure scalability as the organization grows, adapts to new platforms, and handles diverse product requirements. This article discusses all key metrics you should consider to evaluate the effectiveness of a design system Adoption Rate Adoption rate indicates how widely your design system is accept

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How to communicate tradeoffs so leaders will listen

Lenny Rachitsky

👋 Hey, I’m Lenny, and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career.

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14 Simple Rules to Design Accessible Buttons

UX Planet

Buttons are designed so the users can perform actions while interacting with your application or product.

UX 68
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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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Beyond the Five Whys: The Power of Smart Questioning for Product Leaders

People-First Product Leadership

Throughout my career, I’ve encountered many smart people with a fixed mindset. They saw no reason to adjust their response to a different perspective or new information. What they knew or thought was ‘right’ was it - end of story. I recall a CEO I reported to asking why a bug hadn’t been caught earlier in development. I appreciated their frustration.

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Methods and processes for evaluating & optimizing Design Systems

UX Planet

Photo by Nik on Unsplash A Step-by-Step guide to evaluating and enhancing your Design System for maximum impact. Design systems are essential tools for maintaining consistency, scalability, and efficiency in product development. However, they’re not a one-time investment. As teams grow and user needs evolve, even the best design systems require constant evaluation and iteration.

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Which Customer Success Platform Will Future-Proof Your Business?

Gainsight

A few decades ago, the predictions for 2024 included flying cars and robots everywhere. While some of our ideas came true, most did not. In fact, looking back on everything we thought we would have by now only shows us how hard it is to predict what the future will hold. Instead, the best we can do is prepare for as many futures as possible. For SaaS companies, that means identifying what our teams need to succeed and what tech is available to help them.

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The Power of the UX Pyramid in User-Centered Design

UX Planet

Ever heard about Maslow’s Hierarchy Of Needs? It is represented as a pyramid that depicts the hierarchy of human needs, from the most basic physiological needs at the bottom to the higher-level needs of safety, love/belonging, esteem, and self-actualization at the top. Interestingly, the UX design community has developed its own version of the hierarchy — the UX Pyramid.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Build Loyalty with an Analytics Platform That Inspires Confidence

Amplitude

Read how Amplitude enables a maturing team to explore opportunities to build their loyalty program and connect app users with their brand.

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Elevate Your Mixed Methods Research with These 5 Practices

dscout People Nerds

It’s easy to get attached to exclusively qualitative methods. These quant ideas will help bring your practice to a more sophisticated level.

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Which Customer Success Platform Will Future-Proof Your Business?

Gainsight

A few decades ago, the predictions for 2024 included flying cars and robots everywhere. While some of our ideas came true, most did not. In fact, looking back on everything we thought we would have by now only shows us how hard it is to predict what the future will hold. Instead, the best we can do is prepare for as many futures as possible. For SaaS companies, that means identifying what our teams need to succeed and what tech is available to help them.

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Why Are Pms Still Working Out of Spreadsheets in 2024?

airfocus

Discover why spreadsheets fall short for product management in 2024 and how airfocus, a flexible and user-friendly PM tool, can help teams transition seamlessly. Boost efficiency, collaboration, and strategic alignment with airfocus’s advanced features.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.