Tue.Sep 10, 2024

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How to scale a product company: Leaders’ guide to growth 

Mind the Product

This article explores the challenges and strategies involved in scaling a business, from hiring and evolving company culture to optimizing processes and technology. Learn how to build scalable systems, shift your leadership mindset, and ensure sustainable growth during this critical phase. Read more » The post How to scale a product company: Leaders’ guide to growth appeared first on Mind the Product.

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Meet the Next Gen Builder: Gage Sonntag, Senior Director of Data at Super.com

Amplitude

In this episode of the Next Gen Builders podcast, Gage Sonntag and Francois Ajenstat discuss the strategies Gage uses to drive success at Super.com and build a thriving data-driven culture.

Strategy 108
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Everything wrong with the product management job market. And how to fix it

Mind the Product

Discover the evolving challenges in today's product management job market and insights from industry experts. Learn how recent changes impact candidates and employers. Read more » The post Everything wrong with the product management job market. And how to fix it appeared first on Mind the Product.

Marketing 162
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Mental Models: Key to Inclusive Transit Apps

UX Planet

Shutterstock Public transportation apps can be daunting for adults over age 65 and users with cognitive disabilities. This article explores the importance of inclusive design and innovative research methods to uncover genuine user needs. By focusing on mental models and reassurance; we suggested ways to boost independence and confidence, making public transit apps more accessible and empowering for all.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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11 Product Management Fundamentals [+ Strategies & Examples]

Userpilot

Are you frustrated with how your users are underutilizing your product, complaining about it, and not realizing the value that it has to offer? It’s probably because you’re lacking in some of the product management fundamentals. Let’s explore the key fundamentals of product management that every product leader should master. As well as how to effectively measure and leverage them today.

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Measuring Design System

UX Planet

The effectiveness of a design system cannot be assumed; it must be actively measured and optimized over time. A robust design system should not only streamline design and development processes but also ensure scalability as the organization grows, adapts to new platforms, and handles diverse product requirements. This article discusses all key metrics you should consider to evaluate the effectiveness of a design system Adoption Rate Adoption rate indicates how widely your design system is accept

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Why is Market Segmentation Important? [+ Methods]

Userpilot

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments. Otherwise, without an effective market segmentation strategy, aim too broadly, and you won’t successfully attract your target audience.

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Methods and processes for evaluating & optimizing Design Systems

UX Planet

Photo by Nik on Unsplash A Step-by-Step guide to evaluating and enhancing your Design System for maximum impact. Design systems are essential tools for maintaining consistency, scalability, and efficiency in product development. However, they’re not a one-time investment. As teams grow and user needs evolve, even the best design systems require constant evaluation and iteration.

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How to communicate tradeoffs so leaders will listen

Lenny Rachitsky

👋 Hey, I’m Lenny, and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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The Power of the UX Pyramid in User-Centered Design

UX Planet

Ever heard about Maslow’s Hierarchy Of Needs? It is represented as a pyramid that depicts the hierarchy of human needs, from the most basic physiological needs at the bottom to the higher-level needs of safety, love/belonging, esteem, and self-actualization at the top. Interestingly, the UX design community has developed its own version of the hierarchy — the UX Pyramid.

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Beyond the Five Whys: The Power of Smart Questioning for Product Leaders

People-First Product Leadership

Throughout my career, I’ve encountered many smart people with a fixed mindset. They saw no reason to adjust their response to a different perspective or new information. What they knew or thought was ‘right’ was it - end of story. I recall a CEO I reported to asking why a bug hadn’t been caught earlier in development. I appreciated their frustration.

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Which Customer Success Platform Will Future-Proof Your Business?

Gainsight

A few decades ago, the predictions for 2024 included flying cars and robots everywhere. While some of our ideas came true, most did not. In fact, looking back on everything we thought we would have by now only shows us how hard it is to predict what the future will hold. Instead, the best we can do is prepare for as many futures as possible. For SaaS companies, that means identifying what our teams need to succeed and what tech is available to help them.

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Why Are Pms Still Working Out of Spreadsheets in 2024?

airfocus

Discover why spreadsheets fall short for product management in 2024 and how airfocus, a flexible and user-friendly PM tool, can help teams transition seamlessly. Boost efficiency, collaboration, and strategic alignment with airfocus’s advanced features.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Which Customer Success Platform Will Future-Proof Your Business?

Gainsight

A few decades ago, the predictions for 2024 included flying cars and robots everywhere. While some of our ideas came true, most did not. In fact, looking back on everything we thought we would have by now only shows us how hard it is to predict what the future will hold. Instead, the best we can do is prepare for as many futures as possible. For SaaS companies, that means identifying what our teams need to succeed and what tech is available to help them.

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14 Simple Rules to Design Accessible Buttons

UX Planet

Buttons are designed so the users can perform actions while interacting with your application or product.

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Elevate Your Mixed Methods Research with These 5 Practices

dscout People Nerds

It’s easy to get attached to exclusively qualitative methods. These quant ideas will help bring your practice to a more sophisticated level.

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Build Loyalty with an Analytics Platform That Inspires Confidence

Amplitude

Read how Amplitude enables a maturing team to explore opportunities to build their loyalty program and connect app users with their brand.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.