Thu.Sep 28, 2023

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How to see through the ‘know your customer’ jungle

Mind the Product

Quentin Denis, Head of Product at Shippr, discusses the challenges faced by marketplace businesses in ensuring the right person is conducting transactions and the importance of identity verification (KYC) and biometric authentication. He also provides insights into vendor selection, negotiation, and offers recommendations based on real-world testing and experiences.

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New Alchemer Workflow Initiators Let You Schedule Workflows and Listen to Any Business System   

Alchemer Mobile

Now you can schedule workflows and listen to virtually any enterprise system quickly and easily, creating an always-on feedback system By Justin Falk, Alchemer Product Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing In September, we released updates to the library of Alchemer Workflow Initiators. These updates include even more pre-built event triggers for the Zendesk , Asana , and Paylocity Initiators.

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Lean Startup in Large Corporations: Navigating Between Innovation and Pragmatism

The Product Coalition

Navigating the corporate world is a complex task, especially for established large companies. Just like a majestic ocean liner, these corporations have their inertia, legacy, and a well-defined route. However, with the growing need for innovation and agility, many of these companies are looking at methodologies like Lean Startup to help them adapt and thrive in turbulent waters.

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Unpacking Business Agility

Agile Velocity

I recently had the pleasure of having a conversation with Pam Ashby, a strategist at the Agile Business Consortium , to explore the world of Business Agility. Business Agility is a topic that’s been gaining momentum and for a good reason. In our fast-paced, ever-changing world, organizations must be able to adapt and, stay customer-centric to thrive.

Agile 105
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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How to Run Product Strategy Workshops: A Step-by-Step Guide

The Product Coalition

Product strategy workshops are facilitated sessions where key stakeholders come together to define the vision, goals, and roadmap for a product.

Workshop 118

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Prioritizing Outcomes with Your Product Strategy

ProductPlan

The post Prioritizing Outcomes with Your Product Strategy appeared first on.

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Using Product Goals and Initiatives to Drive Results

Dragonboat

When setting product goals, several rules of thumb may be familiar. For example, goals should be aspirational enough to motivate your team, with specific, measurable, and challenging time-bound targets. These rules matter because when used correctly, a product-led company can use goal-setting frameworks, like Objectives and Key Results (OKRs), to accelerate outcomes by enabling top-down […] The post Using Product Goals and Initiatives to Drive Results appeared first on Dragonboat.

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How to Use Marketing Experimentation to Boost Your Marketing ROI

Userpilot

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. In this guide, we’ll walk you through what marketing experiments are, why you should run them, how to conduct experiments successfully, and seven experiments to try for yourself!

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Video: Annual Planning and the Art of Roadmapping

Sachin Rekhi

Video: Annual Planning and the Art of Roadmapping with Sachin Rekhi It's that time of year that product managers find themselves engrossed in annual planning. But the traditional frameworks PMs have come to rely on for roadmapping, like RICE, often are ill-suited for putting together a highly strategic product roadmap for the upcoming year. I joined Reforge recently to give a talk about a new process I developed, called 4D Roadmaps, that leverages 4 distinct lenses to develop your roadmap, inclu

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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How to Use Product Analytics Tools to Reduce User Friction

Userpilot

While UX professionals say that user experience is vital to business success, most of them aren’t making the most of UX analysis. Companies simply aren’t getting to the heart of their products’ UX, leaving user journeys littered with friction. What does this lead to? High churn rates and dissatisfied customers. Product analytics tools can provide key growth insights that help you solve user problems and provide killer user experiences at the same time.

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Enhancing Retention Strategies at SimpliSafe

Amplitude

Discover SimpliSafe's secrets to enhancing user onboarding and optimizing retention strategies. Explore valuable insights from our recent webinar.

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Product Briefing – September 28, 2023

Department of Product

The Department of Product Briefing ←All newsletter briefings Hi product people ?, Spotify has unveiled a new feature called Voice Translation which allows content creators to clone their voice and translate it into other languages. The results are remarkably realistic and the new tools could have an impact on product teams. Aside from the obvious applications of Voice Translation in the context of content creation, these new translation tools could make expansion into other territories easier

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Product VCP Toolkit

Product Warrior

The book I co-authored with Andrea Saez called The Product Momentum Gap explains how to build and use the Product VCP to scale products that deliver value for customers. In the book we go through a number of templates to help the step by step development of the Product VCP.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Prioritizing Outcomes with Your Product Strategy

ProductPlan

The post Prioritizing Outcomes with Your Product Strategy appeared first on.