Mind the Product

JULY 23, 2023

Atlassian's Sherif Mansour shares some common misconceptions about product management and considers why we need to think differently about these issues Read more » The post SUNDAY REWIND: Popular misconceptions of the product craft by Sherif Mansour appeared first on Mind the Product.

Product Management 130

Product Management Product Manager Management Management 130

The Product Coalition

JULY 23, 2023

Let’s Talk About the F Word — Features Why budgeting for features leads to product failure. For as long as products have existed, product teams have been pushed for features when what matters is outcomes. The push for features is especially prevalent around annual budgeting in most companies that have yet to move to product-based budgeting and even in some that have.

Onboarding KPIs 127

Onboarding KPIs Product Research Finance Government 127

Userpilot

JULY 23, 2023

With a jobs-to-be-done template, you can easily transform your customer interviews into actionable insights and develop an engaging product with high chances of success. But how can you use it to implement JTBD theory successfully? We’ve brought 7 jobs-to-be-done templates that can perfectly lay out your customer JTBDs in an actionable way. So let’s go over the basic concepts first, and then see how you can use these templates to grow your business: TL;DR The Jobs-to-be-done framework is a metho

Framework 82

Framework User Testing Feedback Software Data Visualization 82

The Product Guy

JULY 23, 2023

Surprising a lot of well established companies don’t have good missions statements. Watch and learn more from product management expert, Amin Bashi.

Product Management 78

Product Management Product Manager Management Management 78

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Reporting Tools

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. With a proper marketing team, you can experience better conversion rates and greater demand for your product. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities.

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B2B Research Software Feedback Software Customer Experience 71

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. But it’s not that easy. Putting up a GTM team can be daunting, especially because you need to hit the sweet spot between just enough roles and too many people on the deck. This article covers everything you need to know about assembling the right team and ensuring they collaborate well to achieve desired results.

Research Software 66

Research Software Data Visualization User Testing Marketing 66

CardBoard

JULY 23, 2023

Estimation. It’s the eight-letter word that haunts every product manager’s dreams. We’ve all been there, haven’t we? Staring down the barrel of a new feature, trying to predict how long it will take to go from concept to code. It’s like trying to guess the final time of a marathon runner who’s never run a mile. Why is it so hard?

Data Visualization 52

Data Visualization Research Software Strategy Product Research 52