Fri.Oct 11, 2024

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Leveraging Voice of Customer Data: Turning Objections into Sales Opportunities

Alchemer Mobile

Imagine you’re delivering a crucial sales presentation. Suddenly, your potential client raises an objection. Instead of being caught off guard, you respond with a perfectly tailored answer that addresses their concerns head-on. This isn’t a matter of luck or guesswork – it’s the power of Voice of the Customer (VoC) data in action. Customer experience initiatives offer invaluable insight into your customers’ preferences, pain points, and expectations.

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What a product manager does in three films and a box set 

Mind the Product

In this article films are used to describe what a product manager does. Read more » The post What a product manager does in three films and a box set appeared first on Mind the Product.

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Introducing Product Coalition 2.0

The Product Coalition

As a seasoned product manager, I’ve experienced the excitement and challenges that come with building successful products. From navigating intricate stakeholder relationships to bringing new features to life, I understand the demands of this role. That’s why I am delighted to introduce Product Coalition on Substack —an entirely reimagined platform, designed to provide you with a complete suite of tools for professional development as a product manager.

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How Starbucks Made the Pumpkin Spice Latte a Cultural Icon

freshtrax

Crisp air accompanied by the sound of leaves beginning to fall with a whiff of sweet pumpkin spice. It’s that time of year and Starbucks’ iconic Pumpkin Spice Latte (PSL) makes its triumphant return, heralding the start of autumn. Since its debut in 2003, the PSL has become more than just a beverage—it’s a cultural symbol, inspiring a dedicated fan base and spawning a market for pumpkin spice-flavored everything.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.