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A user persona is a semi-fictional character representing a specific user segment or customer type who uses your product or service. User persona examples especially help product management and UX teams better understand customers by highlighting their needs, pain points, and key aspects of their journey. These greater insights user personas offer also facilitate more informed product development and design decisions.
Developed in 2003 by Bain & Company, NPS has become the predominant customer success framework for two-thirds of the Fortune 1000. To take advantage of it yourself, you must first learn how to calculate NPS. This guide will walk you through the process of calculating the NPS and explain how NPS feedback can help you improve your product and service.
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