The Value Assessment Framework (Part 2)
The Product Coalition
FEBRUARY 4, 2024
Your product’s value needs to be defined, delivered, and perceived as such by your customers. If this isn’t challenging enough, what your customers want and need varies based on their profile and maturity with your product. Here is a simple framework to help you understand what they need, and more importantly — where are your current gaps. Photo by Chris Lawton on Unsplash A few years ago, I mentioned to my parents that my car needs cleaning.
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