Maximising Stakeholder Buy-in to Product Strategy and Product Roadmap
Roman Pichler
JULY 8, 2024
Listen to the audio version of this article: [link] Involve the Right Stakeholders Stakeholders can form a large group, especially in bigger companies. [1] They might include senior management, marketing, sales, service, operations, finance, and HR. Securing everyone’s buy-in would be impractical—it would most likely take too much time. You should therefore focus on the stakeholders whose input and support you really need.
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