Mind the Product

MAY 2, 2023

In this guest post, Sigi Osagie explains why KPIs should provide a view of product management’s status and progress from several perspectives and reveal the organisational health of the function. Contemplating what true product management success means is a valuable exercise. For starters, it may force some organisations and product leaders to realise that authentic Read more » The post Mirror, mirror on the wall, how is product management performing?

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Product Management Product Manager Management Management 151

The Product Coalition

MAY 2, 2023

Harnessing the Power of Artificial Intelligence to Revolutionize Product Management and Deliver Unparalleled User Experiences Continue reading on Product Coalition »

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Artificial Inteligence Product Management Product Manager Management 138

Mind the Product

MAY 2, 2023

Christina Bourne explains why growth product managers shouldn't abandon their more traditional product development frameworks to deliver great monetizable experiences. Read more » The post Using traditional product frameworks in modern growth practices appeared first on Mind the Product.

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Framework Development Product Management Product Manager 150

Mixpanel

MAY 2, 2023

Mixpanel launched over a decade ago as an analytics tool for product teams. But here’s a little secret: More than half of our users today are actually on marketing teams. There are two reasons why. Product and marketing teams have to collaborate very closely to drive growth, especially when the goal is product-led growth (PLG). That makes it important to use the same analytics tool.

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Data Visualization Analytic Tools Embedded Analytics Marketing 119

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Reporting Tools

Mind the Product

MAY 2, 2023

Tanguy Crusson, Product leader at Atlassian joins us on The Product Experience podcast this week to talk all about product launches. Tune in to find out his thoughts on why most products fail, and learn how he successfully launched a new product at Atlassian. Read more » The post Launching new products and breaking things – Tanguy Crusson on The Product Experience appeared first on Mind the Product.

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Product launches 145

Mixpanel

MAY 2, 2023

Like a lot of software companies, we have an ongoing core focus at Mixpanel to push growth. About a year ago, we were in the middle of a sprint to increase paid customers when we hit a speed bump. Though our marketing team at the time was reporting healthy acquisition in Google Analytics leading to high numbers of new signups, our product team’s Mixpanel dashboard showed conversion from those signups to paying customers was low.

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Data Visualization Analytic Tools Customer Experience Customer Feedback 111

Gocious Blog

MAY 2, 2023

The product roadmap is an essential piece of communication for your teams. It is a high-level document that conveys the strategic goals of a product amongst the product line and portfolio. With this in mind, a product roadmap should outline the development process , highlight key metrics, and display important details, such as dependencies, milestone targets, and features of the product.

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Roadmap Document Development 97

Strategyzer

MAY 2, 2023

A few years ago, Nico LeBlanc and I were invited to work with an innovation team at a large pharmaceutical company. The team was preparing to launch a digital health platform within a few months.

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Testing Management Management 88

The Product Coalition

MAY 2, 2023

When it comes to marketing, sometimes the answer is as simple as child’s play. Just as teachers distill complex concepts for young minds, marketers can adopt a similar strategy to captivate their target audience. Enter the Explain Like I’m 5 (ELI5) framework, breaking complicated concepts into easily digestible bites. By embracing the clarity and curiosity of a kindergartener, you also unlock opportunities to form genuine connections with educators.

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Customer Feedback Product Marketing Marketing Strategy 78

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Strategyzer

MAY 2, 2023

A few years ago, Nico LeBlanc and I were invited to work with an innovation team at a large pharmaceutical company. The team was preparing to launch a digital health platform within a few months.

Testing 54

Testing Management Management 54

ProductBoard

MAY 2, 2023

I invite you to join me while I celebrate and reflect on my 11-month internship at Productboard. In those 11 months, I achieved two things: I entered the job market and validated that I can and want to work as a product designer. I went from being a complete novice to owning my own domain and shipping a feature. I’d like to share how I did it.

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Article Marketing Product Management Product Manager 52

freshtrax

MAY 2, 2023

The way that we consume digital content is ever evolving, with new technologies and new uses for existing technologies popping up seemingly every day! From Pokémon Go and Instagram filters to Oculus VR games, Augmented Reality (AR) and Virtual Reality (VR) are becoming increasingly relevant in our lives. VR is often associated with creating immersive experiences, primarily for entertainment.

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Feedback Software User Testing Technical Review Customer Experience 52

ProductBoard

MAY 2, 2023

Product Lifecycle Management (PLM) is a strategic, scalable approach that helps companies orchestrate every stage of a product’s development, from ideation to design, production, marketing, and long-term support. PLM software tools provide a comprehensive solution for managing the data, processes, and workflows necessary to drive efficiency and accuracy across the entire product lifecycle.

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Strategy Management Management Data Visualization 52

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Data Visualization

Userpilot

MAY 2, 2023

All the best onboarding experiences help new users learn about your product and set realistic user expectations for the rest of the customer journey. That said, optimizing the onboarding experience can be hard if you don’t have user onboarding examples to reference. In this guide, we’ll take you through 15 best onboarding experiences in SaaS that will show you what a good user onboarding flow for new users looks like!

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Analytic Tools Feedback Software Customer Experience Data Visualization 66