Thu.Dec 01, 2022

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The Ultimate Guide to Becoming a Customer Success Leader

Gainsight

Customer Success (CS) leadership roles can be hard to define. If you interviewed 100 SaaS CEOs about what’s in and out of scope for a Chief Customer Officer (CCO) , chances are you’d get 200 answers. As an emergent position in a highly competitive industry, jumping into a leadership role can be intimidating. Thankfully, there are best practices to increase your chances of success.

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Dear product stakeholder, please show me some love

Mind the Product

In this adapted excerpt from his recent book Sweet Stakeholder Love: Powerful Insights and Tactics to Deal with Stakeholder Issues Better and Achieve More Success at Work Sigi Osagie discusses stakeholder management. [.] Read more » The post Dear product stakeholder, please show me some love appeared first on Mind the Product.

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Riskiest Assumption Test (RAT): Why It’s a Better Framing Than Minimum Viable Product (MVP)

The Product Coalition

Image Credit: Girl with red hat on Unsplash In the product management universe, the idea of MVP has been popularized and socialized a great deal. The intent behind this has always been noble. However, organizations often fall into the trap of using MVP as an excuse to keep building minimum products & features. Customers don’t spend $$ on minimum products & experiences.

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Investing in Internal Documentation: A Brick-by-Brick Guide for Startups

First Round Review

David Nunez, an early hire at Stripe and Uber, shares his step-by-step playbook for establishing good internal documentation habits at your startup. He unpacks his tested tactics for creating a culture of documentation, setting the quality bar and keeping things organized.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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Intercom’s Product Principles: building solutions that fit the bill

Intercom, Inc.

At Intercom, we value principles over processes. As we’ve scaled, we’ve distilled and fine-tuned the foundations that shape what we build and how we build it. Principles tell us where we should focus, how we make decisions and move forward as a team, and help us consistently build great products at scale. And that’s exactly why, earlier this year, we started a series dedicated to exploring the reasoning behind each one.

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Track the latest patents filed on your market

Roy Madden

Keep up with the innovation strategies of your competitors with Feedly’s AI Engine. We heard from our market intelligence customers that it is extremely time consuming to keep up with latest patents in their industry. We are excited to announce our new Leo Model: ‘New Patents’, a machine learning model that allows you to keep up with the innovation strategies of your competitors by tracking recent patents filed on your market.

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How to lower barriers to change when building and selling products — Jonah Berger’s advice for founders

The Review by First Round

Our guest today is Jonah Berger , a marketing professor at the Wharton School at the University of Pennsylvania and the bestselling author of “Contagious” and “Invisible Influence.” Today we’re chatting about his follow-up book, “ The Catalyst: How to Change Anyone’s Mind.” Founders start companies to change industries and behaviors, but change is hard.

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How to use the Customer Value Mapper

Product Warrior

In the previous articles in this series, we have explained the Product VCP and explored how to use it to prioritise. This and the following articles in the series will focus on how to build your Product VCP. The process starts with the head of the value chain - your business goals - and maps them to customer values. Creating customer value equals business value The Customer Value Mapper aims to focus on the business objectives and define the value you believe your customer must receive.

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Storytelling lessons from SBF of FTX that you can actually learn

NextBigWhat

SBF did all the wrong things with money, but all the right things with press. An analysis of FTX’s 7-part media playbook, and what other founders can learn from it… Tech reporters aren’t pollyannish about startups, and the kind of coverage FTX enjoyed didn’t just happen. It was a sustained campaign by SBF and his team. This isn’t about how media fell short (many others were fooled too!).

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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A Guide to Hiring and Growing Your UXR Dream Team

dscout People Nerds

Before you hire another researcher, check out this thoughtful approach on figuring out the right people and roles for your team.

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Infographic: How investing in product management pays

ProductBoard

Investing in product management pays off Productboard recently commissioned Forrester Consulting to conduct a new study, The Business Impact Of Investing In Product Management, that provides a deep analysis of the relationship between greater product investment and performance – a crucial investment in an increasingly uncertain macro environment.