Mon.Jul 29, 2024

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Product minds: Lessons in product leadership with Narelle Charity (Director of Product, SEEK)

Mind the Product

What have been your biggest lessons from being in product over two decades? Customer centricity is paramount Number one for me is designing with the customer and customer centricity in mind. People always emphasise customer centricity because it’s truly critical. It’s about understanding customer needs deeply, without letting preconceived ideas and confirmation bias interfere.

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What is Competitive Analysis? [Example + Templates]

Userpilot

Carrying out a competitive analysis can give your product an edge that may disrupt your industry and impact your bottom line. This article will help you conduct your own by providing you with a competitive analysis example and some templates. TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market.

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Transformed: Moving to the product model by Marty Cagan

Mind the Product

In this ProductTank Brisbane talk, Marty Cagan explains how his book Transformed tries to help you understand how to change your organisation and move to the product model, Read more » The post Transformed: Moving to the product model by Marty Cagan appeared first on Mind the Product.

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500: Evolving trends in product management: What every PM and VP Needs to Know – with Tony Ulwick

Product Innovation Educators

Outcome-Driven Innovation – for Product Managers Watch on YouTube [link] TLDR Tony Ulwick, creator of Jobs-to-Be-Done, introduces Outcome-Driven Innovation (ODI), a revolutionary approach to product management. ODI shifts focus from generating ideas to understanding and addressing customer needs, leading to more successful products and innovations.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Top Customer Success Management Software For SaaS

Userpilot

Looking for the best customer success management software to power up your product growth strategy, but you are overwhelmed with so many options in the market? We’ve got you covered! We know it can be daunting to pick just one tool, that’s why we’ve created this listicle and compared 10 top tools and their features side by side, helping you make a faster decision.

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16 Product Management Frameworks for Your Team to Use in 2024

Userpilot

Product development is a lot like building a house: you need a solid blueprint. And that’s why it’s necessary to adopt the right product management frameworks (the blueprint!) to guide product teams at every stage. The result? Top-notch products. So, which product management frameworks should your team use? In this article, we’ve outlined an extensive list to help inform your product strategy.

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How to Handle a Distracting Boss

Nir Eyal

See if you can relate to Sarah. She’s a software engineer who loves her job—except for her manager, Tom. To Tom, everything is a crisis worthy of interrupting Sara, even when she’s trying to focus on her work. One morning, while Sarah was coding a critical feature, Tom called and asked her to drop everything to help with an urgent report for the CMO.

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Software for Product Management: 14 Tools to Leverage in 2024

Userpilot

What’s a cost-effective way to manage and grow a product ? Using software for product management. This article will examine some of the best product management software in the market. TL;DR Choose a product management platform with advanced features, a user-friendly interface, customization, third-party integrations, scalable pricing, robust security , and collaboration features.

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Customer Success in the Digital Age: Keeping the Human Element Alive

Gainsight

I’ve had many conversations with Customer Education and Customer Success leaders that have all gone something like this: “I want to educate users on my software…but we’re busy, and hiring people is expensive. Can’t we just go digital and have AI do the training for me?” Yes, we’re going digital, which is definitely a step in the right direction, but we can’t go too far; we have to keep that human element in play—here’s how.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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Quantitative Data: Definition, Examples, Types, Methods, and Analysis

Userpilot

35% of startups fail because there is no market need. This is because they haven’t conducted any customer research to determine whether the product they are building is actually what customers want. To gather the information needed to avoid this, quantitative data is a valuable tool for all startups. This article will examine quantitative data, the difference between quantitative and qualitative data, and how to collect the former.

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Use the Games of Product Activity to Define Your Engagement Strategy

Amplitude

Run the games of product activity with your team to help define your strategy and work towards the outcomes that matter.

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16 Best Product Marketing Campaigns To Inspire Your Own

Userpilot

Looking for the best product marketing campaigns to inspire your next project? Search no further! We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth. TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it.

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What is Web Analytics? Definition, Examples, & Tools

Amplitude

Learn what web analytics is, which metrics you should track to improve website experience, and helpful tools to overcome common issues.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Psychographic Vs Behavioral Segmentation: What Are the Differences?

Userpilot

Do you want to satisfy your customers by offering more personalized experiences? Us too. This is where psychographic and behavioral segmentation come in. But how exactly do they differ? It’s common to confuse psychographic vs behavioral segmentation since they both explore customer behaviors. In this article, we’ll explore these two concepts, their differences, and how to use product analytics and feedback to segment customers in Userpilot.

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Meet the Product 50 Winner: Avantika Gomes

Amplitude

In this installment of our Product 50 interview series, get to know the winner of the Best Product Design category: Avantika Gomes of Figma.

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How to Identify Customer Pain Points and Adress Them to Drive Product Growth

Userpilot

Understanding how to identify customer pain points and struggles is the cornerstone of creating a painless customer experience and a loyal customer base. The reason is simple – struggling customers hold the key to sustained product growth. This article explores effective methods for uncovering pain points and translating them into actionable growth strategies.

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Customer Success in the Digital Age: Keeping the Human Element Alive

Gainsight

I’ve had many conversations with Customer Education and Customer Success leaders that have all gone something like this: “I want to educate users on my software…but we’re busy, and hiring people is expensive. Can’t we just go digital and have AI do the training for me?” Yes, we’re going digital, which is definitely a step in the right direction, but we can’t go too far; we have to keep that human element in play—here’s how.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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The Sequential Decline in EV/Revenue Valuation Multiples: An In-Depth Analysis

DevelopmentCorporate

The SaaS industry has seen significant fluctuations in EV/Revenue valuation multiples, largely due to macroeconomic factors like inflation and interest rates, and market-specific issues like competition and growth plateaus. This decline affects fundraising, M&A activity, and strategic shifts in focus. Future outlook depends on economic stabilization, innovation, and operational efficiency.

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Protected: The 1 Lesson Missing From All This CrowdStrike Chatter

Split

This content is password protected. To view it please enter your password below: Password: The post Protected: The 1 Lesson Missing From All This CrowdStrike Chatter appeared first on Split.

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What is Marketing Analytics & How to Do It

Userpilot

Curious about marketing analytics? Good news: Well implemented, it can drastically improve your marketing performance by providing deep insights into your audience and campaigns. In this comprehensive guide, we’ll demystify marketing analytics, equipping you with the knowledge and tools to get started. We’ll cover everything from identifying key data sources and effective collection methods to analyzing data and making data-driven adjustments to your product marketing strategies.