Mind the Product
JANUARY 25, 2024
This piece highlights the learnings gained by sunsetting your first product, sharing the lessons learnt in the process. Read more » The post Failing forward: Killing your first product appeared first on Mind the Product.
The Product Coalition
JANUARY 25, 2024
Our next article in the prioritization series* tells about different types of business organizations. To illustrate the differences between them, we’ll use a tree metaphor created by Alexey Kulakov, JetStyle ’s CEO and co-founder. To be on the same page, let’s agree that a business is best described as a continuous process of value delivery; this idea will help us reveal the tree metaphor.
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Lenny Rachitsky
JANUARY 25, 2024
Brought to you by: • CommandBar —AI-powered user assistance for modern products and impatient users • WorkOS —An API platform for quickly adding enterprise features • Arcade Software —Create effortlessly beautiful demos in minutes — Geoffrey Moore is an author, speaker, and advisor, widely known for his seminal book Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers , which many consider the most important book ever wri
The Product Coalition
JANUARY 25, 2024
While transactional chatbots can handle general inquiries and conversations, chatbots can be designed to do more. We’d like to thank Tremis Skeete, Executive Editor of Product Coalition for his valuable contributions in the research, development and writing of this article. We also thank Product Coalition founder Jay Stansell, who has provided a collaborative product management education environment.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Amplitude
JANUARY 25, 2024
Check out these behavioral segmentation examples to better understand your customers and drive more personalized marketing campaigns.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Gainsight
JANUARY 25, 2024
Manual customer training, i.e., 1:1 sessions with Customer Success Managers (CSMs), PDFs, webinars, etc.—had its day. But it’s quickly falling out of favor, diminishing the customer experience, and putting unnecessary pressure on already strapped customer-facing teams. Why? Because manual customer training doesn’t meet the learning preferences of your customers, and they’re drowning your teams in a sea of manual and time-consuming tasks—tasks that prevent them from focusing on customer retentio
AB Tasty
JANUARY 25, 2024
A/A tests are a legacy from the early days of A/B testing. It’s basically creating an A/B test where two identical versions of a web page or element are tested against each other. Variation B is just a copy of A without any modification.
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