Mon.May 13, 2024

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5 Ways Media and Entertainment Companies Can Use First-Party Data

Amplitude

Learn how to use first-party data to improve acquisition, retention, and monetization in media and entertainment.

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Continuous Strategizing

Roman Pichler

Listen to the audio version of this article: [link] Product Strategy and Change Strategy means different things to different people, so let me briefly share my definition. A product strategy describes the approach chosen to make a product successful. It achieves this by stating the product’s target users and customers, the value proposition, the business goals it should meet, and its standout features.

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Customer Feedback Surveys: Types, Questions, and Templates

Userpilot

Customer feedback surveys serve as invaluable tools for gathering actionable insights directly from your audience. However, it’s important to know when and how to trigger the forms to gather user feedback , for increased response rate and data credibility. In this article, we explain the definitions, types, examples, and best practices of customer feedback questionnaires to help you increase your response rate.

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How Amplitude Uses Amplitude to Move Users from Sign-Up to Monetization

Amplitude

Discover how the Amplitude growth team uses the Amplitude platform to master user monetization and engagement in a saturated marketing landscape.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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8 SaaS Dashboard Examples to Track Key Metrics

Userpilot

When it comes to product management, you need to look at different SaaS dashboard examples to see what kind of product analytics you can measure, and how. So what are the most important types of dashboards and which ones are the best for you? Let’s go over 8 examples of SaaS dashboards and see how they can fit your business objectives: TL;DR A SaaS dashboard centralizes KPIs, metrics, and analytics to improve user experience and drive product growth.

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Best Marketing Analytics Software for SaaS

Userpilot

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. But with so many analytics solutions available in the market, how do you choose the right one? In this article, we’ll take a look at a few powerful marketing analytics software, focusing on their features and pricing.

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Session Replay: Bringing qualitative insights to Mixpanel

Mixpanel

We’re excited to announce Mixpanel Session Replay is now available in beta. Up-level your customer understanding by combining quantitative insights with replays of real-time user clicks. People know and love Mixpanel for easy, fast access to customer journey data at the aggregated level. We’re making it even easier to zoom in and literally see how individuals move through your product.

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The future of AI UX isn’t chatbot.

NextBigWhat

Close your eyes and imagine interacting with an AI application. What’s the first thing that comes to mind when you think about how you’d interact with it? Chances are, you’re… The post The future of AI UX isn’t chatbot. appeared first on nextbig-what.

UX 52
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How Vodafone’s Custom Scoring System Clarified Outcomes

dscout People Nerds

In a complex give and take between product design, UX, and research, Vodafone’s team created a custom scoring process that made every step from discovery to validation ring clear.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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The future of AI UX isn’t chatbot.

NextBigWhat

Close your eyes and imagine interacting with an AI application. What’s the first thing that comes to mind when you think about how you’d interact with it? Chances are, you’re… The post The future of AI UX isn’t chatbot. appeared first on nextbig-what.

UX 52
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489: Product Portfolio Management: Third of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

How product managers can master product portfolio management Watch on YouTube TLDR Portfolio management is a crucial aspect of product development that helps organizations strategically allocate resources, balance projects, and align their product innovation efforts with overall business goals. By understanding the essentials of portfolio management, product managers and leaders can better position their ideas, defend resources for their projects, and contribute to the organization’s succe

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The future of AI UX isn’t chatbot.

NextBigWhat

Close your eyes and imagine interacting with an AI application. What’s the first thing that comes to mind when you think about how you’d interact with it? Chances are, you’re picturing a chatbot, a text-based interface where you type in your queries and receive a response. Right? But I believe that’s just the ‘feature phone’ […] The post The future of AI UX isn’t chatbot. appeared first on nextbig [what].

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