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Messages that Matter Messages that Matter Involve partners early and often throughout creation of your product messaging! It is the key to getting partners to embrace and amplify your B2B software product messaging. Start the message creation process by selecting two or three of your most engaged channel partners to a team to do the work plus your best partner manager.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
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