Thu.Feb 08, 2024

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Navigating the corporate labyrinth: A product manager’s guide to strategic empowerment

Mind the Product

This article champions the concept of “product-led strategy”, transforming the way product managers navigate and influence within large organizations. Read more » The post Navigating the corporate labyrinth: A product manager’s guide to strategic empowerment appeared first on Mind the Product.

Article 126
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Inside OpenAI | Logan Kilpatrick (head of developer relations)

Lenny Rachitsky

Brought to you by: • Hex —Helping teams ask and answer data questions by working together • Whimsical —The iterative product workspace • Arcade Software —Create effortlessly beautiful demos in minutes — Logan Kilpatrick leads developer relations at OpenAI, supporting developers building with the OpenAI API and ChatGPT.

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A Beginner's Guide to Attribution Model Frameworks

Amplitude

Read our beginner’s guide to attribution models to learn the difference between the different types and how to decide which one to use.

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How To Analyze User Interview Data: Stop Searching for Needles in Haystacks!

The Product Manager

Even if your user research is packed with valuable insights, it's hardly useful if all the good stuff is buried in a bloated, unorganized folder. Try these shortcuts for sorting and synthesizing the fruits of your UXR labor. The post How To Analyze User Interview Data: Stop Searching for Needles in Haystacks! appeared first on The Product Manager.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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How to Align Customer Success With Revenue

Gainsight

In the ever-evolving landscape of SaaS, Customer Success (CS) teams are facing a paradigm shift. Once primarily focused on customer satisfaction and retention, CS teams are now being called upon to think more commercially and demonstrate their direct impact on business revenue. As the SaaS industry matures and competition intensifies, the role of CS has expanded beyond mere support functions to become a critical driver of revenue growth and profitability.

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ONE THING on Roadmaps 95% Wrong

Product Culture

I am a big proponent of the outcome roadmap: one that focuses on the big picture and vision for customers rather than a long list of features that are often changed, plus dates that are often missed. You can read my article on outcomes vs. outputs here. Subscribe to my weekly Nano-letter: Sign Up Subscribe to One Thing Weekly Name * First Name Last Name Email * Our Privacy Policy * You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from u

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Governing Your Design System: The Continuous Challenge

UX Studio: Product Management

If done right, digital products evolve naturally, leading to increased complexity in design and development work. A typical scenario is that products grow in complexity, expand into product families with shared UI needs, or appear across multiple platforms with a demand for consistent brand recognition. This growing complexity often gives rise to the need for a design system, driven by the necessity for consistency and a more streamlined workflow.

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How to iterate on a product

Mixpanel

The most exciting product announcements in a company are usually related to big, eye-catching new feature releases. But another, equally important type of product update tends to fly under the radar: incremental improvements to product functionality. And even though product builders may see the value of both of these types of new releases, they can still be unsure which one to focus on.