Sun.Feb 11, 2024

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SUNDAY REWIND: Why product managers should not be data-driven by Jens-Fabian Goetzmann

Mind the Product

This week’s Sunday Rewind is a talk on why product managers should not be data-driven by Jens-Fabian Goetzmann from #mtpcon London 2022. Read more » The post SUNDAY REWIND: Why product managers should not be data-driven by Jens-Fabian Goetzmann appeared first on Mind the Product.

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Making time for what matters | Jake Knapp and John Zeratsky (authors of Sprint and Make Time, co-founders of Character Capital)

Lenny Rachitsky

Brought to you by: • Sidebar —Accelerate your career by surrounding yourself with extraordinary peers • Whimsical —The iterative product workspace • WorkOS —The modern API for auth and user identity — Jake Knapp and John Zeratsky are the authors of best-selling books Sprint and Make Time. They have helped more than 300 teams design new products and bring them to market, including those at YouTube, Gusto, One Medical Group, and Slack.

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It’s Far Easier To Keep a Customer Than Earn a New One

The Product Coalition

Here are lessons learned in regard to what it takes to achieve B2B customer retention at ninety percent or higher.

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The Power of Personalizing User Experience

UX Planet

Photo by LUM3N on Unsplash Personalization in user experience is a very productive concept which all designers and builders should take note of. Personalized apps or websites make users feel like the platform just gets them and understands what exactly they need. In this article, we’ll be learning what personalization in user experience means, different forms of personalization which exist, and how personalization can impact brands.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Swap User Stories for Job Stories When Your Persona Is Boringly Unchanging

The Product Coalition

Generated using Bing Image Creator Continue reading on Product Coalition »