Thu.Mar 21, 2024

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How to Optimize Customer Activity Cycle? 10 Strategies to Implement

Userpilot

When done properly, learning how to optimize customer activity cycle can build lasting relationships and drive growth. But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. TL;DR The customer activity cycle (or lifecycle) represents a customer’s complete journey with a product or service, from initial awareness to eventual advocacy or

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The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)

Lenny Rachitsky

Brought to you by: • Sprig —Build a product people love • Eppo —Run reliable, impactful experiments • Vanta —Automate compliance. Simplify security. — Emilie Gerber is the founder and CEO of Six Eastern , a top PR agency that’s worked with over 100 tech companies, from stealth startups to publicly traded companies.

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The Busy Product Manager’s Guide to The 2024 State of Product Management Report

ProductPlan

Calling busy product professionals! We get it–your days are packed with roadmap review meetings, brainstorming sessions, and making (what sometimes feels like) too many PowerPoint presentations. That’s why we’re here to lend a helping hand. At ProductPlan, we’re committed to empowering product leaders and teams with everything they need to navigate the complexities of the product development lifecycle and ensure they make the right decisions and deliver on strategic initiatives.

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What is a Customer Profile Template? Steps and Examples

Userpilot

Are you selling your product to the right people? How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. They help you understand your target audience better so you can connect and engage them more easily. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.

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Your Guide to Product Management Interviews: Top Questions with Answers

Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y

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Unemployed Agilists: Review the Hype Cycle & Your Agility to Help You Manage Future Job Changes, Part 4

Johanna Rothman

I started this series by discussing why managers didn't perceive the value of agile coaches and Scrum Masters in Part 1, resulting in layoffs.) Then, in Part 2 , I asked those unemployed agilists to review their functional skills, the skills people need to do a product development job well. While those skills are useful, they are not enough. That's why I then asked people to review their product-oriented domain expertise and agile-focused domain expertise in Part 3.

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Why You Need Customer Segmentation Software in 2024

Amplitude

Segmentation is key to understanding your customer behavior. Learn about the benefits of customer segmentation software and how to find the ideal solution for your business.

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Unlocking Sustained Success Through Continuous Product Discovery

ProductBoard

Product discovery is a process that helps product teams refine their ideas by deeply understanding real user problems and then landing on the best way to solve them. Continuous product discovery emphasizes ongoing exploration, learning, and adaptation to meet the evolving needs of users and the market, even after your product launches.

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How Tricentis Uses AI for Customer Success and Support

Gainsight

What do Miley Cyrus and artificial intelligence have in common? Well, at times it can feel like deciding how you utilize the power of artificial intelligence for your organization is “The Climb.” It’s not always an easy journey, but one that will be worthwhile. In a recent webinar, Strategic CX in Action: How Tricentis Leverages AI for Customer Success and Support Alignment , Somya Kapoor, CEO and Co-founder, TheLoops, and Genady Rashkovan, VP of Global Support, Tricentis, discussed the role of

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The Busy Product Manager’s Guide to The 2024 State of Product Management Report

ProductPlan

Calling busy product professionals! We get it–your days are packed with roadmap review meetings, brainstorming sessions, and making (what sometimes feels like) too many PowerPoint presentations. That’s why we’re here to lend a helping hand. At ProductPlan, we’re committed to empowering product leaders and teams with everything they need to navigate the complexities of the […] The post The Busy Product Manager’s Guide to The 2024 State of Product Management Report appeared first

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Effective Risk Management: Balancing Safety, Compliance, and Opportunity

Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.