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Creating a solid app is only half the battle won. Without measuring and aggressively improving the right mobile app metrics, youll struggle to stay afloat. The competition is stiff. Most apps experience 89.3%-98.7% churn within 30 days, and in-app purchase conversion rates are often below 5% for the small number of users who remain. How do you even survive considering these numbers?
This weeks Sunday Rewind is a 2018 talk from MTP Engage Hamburg in which Tanja Lau looks back at some of her key learnings from the previous three years, and her work Swiss online marketplace Siroop, since acquired by Co-op Switzerland. Tanja starts by saying youve got to love fixing something broken, and that despite Read more » The post Sunday Rewind: Scaling at full speed by Tanja Lau appeared first on Mind the Product.
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If youre managing a mobile product , I probably dont have to tell you that it is a must to learn how to send push notifications at the right time, with the right message, and to the right users. So from my experience as a product manager, Ill not only walk you through the entire process of sending mobile push notifications but also the most important practices and use cases to avoid spamming your app users.
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