Fri.Jun 21, 2024

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A Time Traveler’s Guide to Building Products

The Product Coalition

You don’t have a time machine, but if you did… Continue reading on Product Coalition »

Startups 104
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Why did you build that feature? 

Mind the Product

Discover how to strategically define new product features by connecting user behaviours to outcomes, ensuring each addition aligns with business goals and enhances customer satisfaction Read more » The post Why did you build that feature? appeared first on Mind the Product.

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How to Design a Positive User Experience In-App

Userpilot

Wondering how to deliver a positive user experience to your customers? If so, you're in the right place! That's because it's exactly what you will learn from the article. From customer research to in-app experience localization, we show you how to refine your product UX design to delight customers. Let's dive right in! TL;DR To offer a positive user experience, you first need to understand customer needs and pain points.

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Six things we learned at the Pendomonium+#mtpcon roadshow — London 2024

Mind the Product

Our second stop on the roadshow was at the vibrant Tobacco Dock in London, where we were fortunate to enjoy fantastic weather. The day was filled with a wealth of valuable insights delivered through roundtables, keynote sessions, and panel discussions. Here are five key takeaways from our Pendomonium+#mtpcon roadshow stop in London! Read more » The post Six things we learned at the Pendomonium+#mtpcon roadshow — London 2024 appeared first on Mind the Product.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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SAP to Acquire WalkMe: What to Expect from WalkMe SAP Business Transformation

Userpilot

It appears the WalkMe-SAP marriage is becoming a reality. In their 5 June press release, the two companies announced that SAP is acquiring WalkMe for $1.5 billion, roughly 45% more than its valuation of around $880 million (subject to WalkMe shareholder approval and necessary regulatory clearances). What does it mean for the two companies and its customers?

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PM Learnings From Previous Roles with Raiana Zaman

Centercode

Raiana discusses her move from developer to PM, highlighting the importance of curiosity and effective communication.