Mon.May 27, 2024

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Balancing budget for user testing in product management: three case studies

Mind the Product

Katarzyna Malecka shares user testing strategies for all budgets, including 3 case studies and key insights to improve product development. Read more » The post Balancing budget for user testing in product management: three case studies appeared first on Mind the Product.

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What Is a Customer Pulse Survey and How to Use It For Feedback Collection

Userpilot

A customer pulse survey is a brief check-in that can help you identify and address the in-the-moment needs of your customers. Pulse surveys can help you spot actions that require immediate care, assess the impact of an internal or external event, and track your performance over instant and brief moments. In this article, we will examine what a customer pulse survey is, how it can benefit you, the right time to send it, and best practices for creating pulse surveys.

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What Do the Space Industry and Product Managers Have In Common?

The Product Coalition

Here are some highlights regarding how the Bath Digital Festival presented challenges within the space industry.

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Product Thinking: Definition, Process, and Practicing Tools

Userpilot

Product thinking is all about putting yourself in the other person’s (user) shoes. What do they want or need? Do they like certain colors? What makes them happy? How could you make their life easier? Only by adopting a product-thinking mindset and following it as a process can you get to know your users better. In this article, we cover the basics of product thinking: What it is, how to adopt it, and how to bring it to life to drive product-led growth.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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A Sense of Purpose is Product Management

Ronke PM

Product leaders and their cross-functional partner teams share a common promise and sense of purpose: to define, discover, and bring to market a product experience that offers genuine customer value. To achieve this, we must help our multidisciplinary teams understand the value of our products, solutions, or services. We do this by telling the story of our customers—exploring their end-to-end journey, understanding the tasks they want to accomplish, why they are trying to accomplish these tasks

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Meet the Ampliteer: Victor Dungevski

Amplitude

Meet Victor Dungevski, sales development representative at Amplitude, and learn about his impact on our sales strategies and dedication to growth.

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What Is Loyalty Segmentation? The Ultimate 2024 Guide

Userpilot

Loyalty segmentation helps you to tailor products, support, and marketing efforts by categorizing customers based on their loyalty levels. In other words, it lets you recognize and address each customer’s unique needs, making them feel valued and appreciated. Want to learn how to design an effective loyalty segmentation strategy and boost customer retention ?

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491: Product Design & Development: Fifth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

How product managers can master product design & development Watch on YouTube TLDR This article explores the crucial role of product design in product management, focusing on ideation and concept design tools. It covers various ideation techniques such as SCAMPER, brainstorming, mind mapping, storyboarding, brainwriting, Six Thinking Hats, Delphi, ethnography, Day in the Life, empathy analysis, personas, and customer journey maps.

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Best No Code Analytics Platform for Growth Insights

Userpilot

Data analytics plays an instrumental role at every step of building a successful product. Whether you’re building your user base or releasing a new feature, the right no-code analytics platform can help you make evidence-based decisions. In this article, we’ll discuss the features and benefits of some of the best no-code analytics tools. Let’s get right to it.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.