Mon.May 27, 2024

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Balancing budget for user testing in product management: three case studies

Mind the Product

Katarzyna Malecka shares user testing strategies for all budgets, including 3 case studies and key insights to improve product development. Read more » The post Balancing budget for user testing in product management: three case studies appeared first on Mind the Product.

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What Do the Space Industry and Product Managers Have In Common?

The Product Coalition

Here are some highlights regarding how the Bath Digital Festival presented challenges within the space industry.

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What Is a Customer Pulse Survey and How to Use It For Feedback Collection

Userpilot

A customer pulse survey is a brief check-in that can help you identify and address the in-the-moment needs of your customers. Pulse surveys can help you spot actions that require immediate care, assess the impact of an internal or external event, and track your performance over instant and brief moments. In this article, we will examine what a customer pulse survey is, how it can benefit you, the right time to send it, and best practices for creating pulse surveys.

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A Sense of Purpose is Product Management

Ronke PM

Product leaders and their cross-functional partner teams share a common promise and sense of purpose: to define, discover, and bring to market a product experience that offers genuine customer value. To achieve this, we must help our multidisciplinary teams understand the value of our products, solutions, or services. We do this by telling the story of our customers—exploring their end-to-end journey, understanding the tasks they want to accomplish, why they are trying to accomplish these tasks

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Product Thinking: Definition, Process, and Practicing Tools

Userpilot

Product thinking is all about putting yourself in the other person’s (user) shoes. What do they want or need? Do they like certain colors? What makes them happy? How could you make their life easier? Only by adopting a product-thinking mindset and following it as a process can you get to know your users better. In this article, we cover the basics of product thinking: What it is, how to adopt it, and how to bring it to life to drive product-led growth.

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How to Improve Customer Perception [+ Examples for SaaS]

Userpilot

Customer perception can make or break your brand reputation. But why is customer perception important, and how can you improve it? Let’s explore what it is and how to measure it, then look at 10 ways to make customers look at your brand with a positive lens and increase product engagement ! TL;DR Customer perception is the impression users have about a brand or product based on their interactions, experiences, and overall satisfaction.

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491: Product Design & Development: Fifth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

How product managers can master product design & development Watch on YouTube TLDR This article explores the crucial role of product design in product management, focusing on ideation and concept design tools. It covers various ideation techniques such as SCAMPER, brainstorming, mind mapping, storyboarding, brainwriting, Six Thinking Hats, Delphi, ethnography, Day in the Life, empathy analysis, personas, and customer journey maps.

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What Is Loyalty Segmentation? The Ultimate 2024 Guide

Userpilot

Loyalty segmentation helps you to tailor products, support, and marketing efforts by categorizing customers based on their loyalty levels. In other words, it lets you recognize and address each customer’s unique needs, making them feel valued and appreciated. Want to learn how to design an effective loyalty segmentation strategy and boost customer retention ?

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Best No Code Analytics Platform for Growth Insights

Userpilot

Data analytics plays an instrumental role at every step of building a successful product. Whether you’re building your user base or releasing a new feature, the right no-code analytics platform can help you make evidence-based decisions. In this article, we’ll discuss the features and benefits of some of the best no-code analytics tools. Let’s get right to it.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.