Mind the Product
FEBRUARY 28, 2024
We had the opportunity to talk to Zainab Kwaw-Swanzy, a Senior Product Manager at Barclays. She shares her journey in product and some of the lessons she learned about promoting diversity in the financial services sector. Read more » The post Growing financial products and pioneering diversity: Zainab Kwaw-Swanzy appeared first on Mind the Product.
Product Talk
FEBRUARY 28, 2024
Continuous discovery is not a linear journey—as much as we might want it to be. Like a lot of learning, it often feels messy and chaotic. Continuous discovery is not a linear journey—as much as we might want it to be. Like a lot of learning, it often feels messy and chaotic. – Tweet This But if you stick with it, you may eventually find you can look back and see how much you’ve progressed.
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freshtrax
FEBRUARY 28, 2024
Kit Kat , a globally recognized chocolate brand, has not only won the hearts of chocolate lovers worldwide but has also achieved remarkable success in the Japanese market. The journey of Kit Kat in Japan is a fascinating tale of cultural adaptation, innovative marketing strategies, and a bit of serendipity. In this article, we explore how Kit Kat made its mark in Japan, turning a simple chocolate bar into a cultural phenomenon.
Mironov Consulting
FEBRUARY 28, 2024
An essential role of CPOs and other product leaders that’s never listed in the job description is giving organizational 'air cover' to product managers to postpone almost all new requests — so that their teams can finish work already underway. Lately, I’m calling this permission to stay focused. Some context: The typical product manager ( PdM ) gets dozens of new requests and demands and ideas and suggestions and escalations and bug reports and customer compl
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Mind the Product
FEBRUARY 28, 2024
Negotiation strategies for product managers: Orchestrating success in product development Being a product manager entails a vast variety of challenges, especially since the role can come in a large diversity in terms of responsibilities. Soft skills are very important for product managers, particularly because we often need to lead and influence without any actual authority.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Amplitude
FEBRUARY 28, 2024
Discover tips for identifying customer experience pain points and developing strategies to improve your business’s customer experience.
Userpilot
FEBRUARY 28, 2024
Do you get nightmares wondering how users move through your funnel? Funnel tracking software can solve this problem. But with so many tools in the market, which one should you choose for product analytics ? We’ve listed the best ones to simplify things for you. TL;DR Funnel tracking lets you track user activities across various user journeys. Unlike sales funnel software, funnel-tracking tools track numerous funnels such as goal completion, conversion , and review funnels.
Dear Strategy
FEBRUARY 28, 2024
On this episode of Dear Strategy, we talk about the different methods that can be used for gathering the Voice of the Customer (VOC) and provide a structure for organizing those methods to optimize your customer insights. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company. The post Dear Strategy 138: Organizing VOC Methodologies appeared first on Dear Strategy.
Userpilot
FEBRUARY 28, 2024
Building a customer path is a crucial step in getting a deeper understanding of user behavior. That’s because effective product engagement is only possible when you have enough context on the customer’s journey and can visualize the ways users interact with your software. This guide will go over what customer paths are, how to track them, and how to create successful paths!
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In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
Gainsight
FEBRUARY 28, 2024
Imagine a warm October day in the bustling streets of New York, where four remarkable women stride down Fifth Avenue, laughter echoing in their wake. Their camaraderie seems seasoned, yet they’ve just met. What unites them? Their dedication to revolutionizing customer experience. These leaders, embody a new era of Customer Success (CS) and Community leadership, where innovation and empathy converge to redefine customer satisfaction.
Userpilot
FEBRUARY 28, 2024
How do you conduct SaaS user flow optimization to increase the effectiveness of your product-led growth initiatives? This is the main question that the article tackles, so if you’re after the answer, I’ve got you covered. Ready to dive in? TL;DR A SaaS user flow is a sequence of steps that users complete to reach an objective, for example, to sign up for the product or adopt a new feature.
Gainsight
FEBRUARY 28, 2024
This year more than ever, SaaS organizations are tasked with doing more with less, especially when it comes to parts of the business responsible for driving customer outcomes. From Customer Success Managers (CSMs) to Community Managers (CMs) and Customer Education teams, everyone is feeling the pressure to protect Net Revenue Retention (NRR) and drive business growth through expansion.
DevelopmentCorporate
FEBRUARY 28, 2024
Product managers can analyze their market competitively using the Marketecture tool, which quickly compiles critical company information from various free sources. This framework includes seven key data points such as revenue, headcount, and web visits, effectively informing product and marketing strategies. The tool proves vital in understanding a company’s position in the competitive landscape, using factual data rather than speculation.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
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