Wed.Apr 03, 2024

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Story-Based Customer Interviews Uncover Much-Needed Context

Product Talk

Customer interviews are one of the most impactful activities a product team can do. But only if we use the right methods. Customer interviews are one of the most impactful activities a product team can do. But only if we use the right methods. – Tweet This An early customer interviewing mistake is to spend your interview time exploring your solution ideas.

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The Marketing Imagination: Visually Decoded

The Product Coalition

Theodore Levitt’s ‘ Marketing Imagination ’ is a significant example of how to inspire innovation with a customer-centric mindset. In my last post I shared the visual notes from “Marketing Myopia” by Theodore Levitt. Since then, my wife and I have moved back to Utah and got hold of our possessions, of which a few hundred books represented a major part.

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Top 10 Mistakes When Creating User Journey Maps

UX Planet

Here are the top 10 common mistakes to watch out for when creating user journeys: 1. Not defining clear objectives Creating a user journey without a clear goal is like setting out on a trip without a destination. It’s crucial to know what you’re trying to understand or achieve with each journey map. Clear objectives guide the creation of relevant and actionable user journeys.

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How to Create a Resource Center For Your SaaS Product: Steps and Best Practices

Userpilot

Wondering how to create a resource center for your SaaS product? Then, you’ve come to the right place! A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. In this article, we’ll explore the core elements of a resource center, go over the steps of building one, and share some design examples to inspire you!

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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How Listening to the Right Customers Can Reduce Wasted Effort and Increase Revenue

The Product Coalition

Prioritize user needs, not your features Continue reading on Product Coalition »

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Video and Slides from Fake Agility Talk Posted

Johanna Rothman

I had a terrific time at the Hands On Agile Community meetup. Stefan Wolpers, the host, posted the video. Also, see the slides on my speakerdeck. Thank you, Stefan, and the entire Hands On Agile community. The post Video and Slides from Fake Agility Talk Posted appeared first on Johanna Rothman, Management Consultant.

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Top 12 Dashboard Reporting Tools For SaaS in 2024

Userpilot

As you’re researching dashboard reporting tools, you’ve probably noticed how hard it is to find reliable information on the available solutions. To make your life a little bit easier and help you choose the best dashboard analytics tool for your SaaS, we’ve produced a guide of 12 excellent platforms available on the market in 2024. Let’s dive in! TL;DR Dashboards display critical business data in real-time, streamlining decision-making and focusing on key metrics.

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16 Insightful Design Thinking Podcasts For Digital Product Leaders In 2024

The Product Manager

Master design thinking on your own terms with these 16 exceptional podcasts. The post 16 Insightful Design Thinking Podcasts For Digital Product Leaders In 2024 appeared first on The Product Manager.

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ONE THING on Power Players

Product Culture

Power Players are the people who can make or break your product because they have the authority to insist you make specific changes. They can “swoop and poop” and tell you to completely change your direction at the 11th hour without fully understanding the consequences of their actions. Subscribe to my weekly Nano-letter: Sign Up Subscribe to One Thing Weekly Name * First Name Last Name Email * Our Privacy Policy * You can change your mind at any time by clicking the unsubscribe link in the foot

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.