Product Talk

APRIL 3, 2024

Customer interviews are one of the most impactful activities a product team can do. But only if we use the right methods. Customer interviews are one of the most impactful activities a product team can do. But only if we use the right methods. – Tweet This An early customer interviewing mistake is to spend your interview time exploring your solution ideas.

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Userpilot

APRIL 3, 2024

Wondering how to create a resource center for your SaaS product? Then, you’ve come to the right place! A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. In this article, we’ll explore the core elements of a resource center, go over the steps of building one, and share some design examples to inspire you!

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The Product Coalition

APRIL 3, 2024

Theodore Levitt’s ‘ Marketing Imagination ’ is a significant example of how to inspire innovation with a customer-centric mindset. In my last post I shared the visual notes from “Marketing Myopia” by Theodore Levitt. Since then, my wife and I have moved back to Utah and got hold of our possessions, of which a few hundred books represented a major part.

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Userpilot

APRIL 3, 2024

Are you being innovative in your product? Truly think about it because it could be the difference between a successful product and not. Product-led innovation focuses on creating the best product for your customers. Read on to learn all about this product-led growth model. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth.

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Analytic Tools Feedback Software Customer Experience Onboarding KPIs 101

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Reporting Tools

The Product Coalition

APRIL 3, 2024

Prioritize user needs, not your features Continue reading on Product Coalition »

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UX Planet

APRIL 3, 2024

Here are the top 10 common mistakes to watch out for when creating user journeys: 1. Not defining clear objectives Creating a user journey without a clear goal is like setting out on a trip without a destination. It’s crucial to know what you’re trying to understand or achieve with each journey map. Clear objectives guide the creation of relevant and actionable user journeys.

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User Testing Customer Feedback Customer Experience Data Visualization 74

Johanna Rothman

APRIL 3, 2024

I had a terrific time at the Hands On Agile Community meetup. Stefan Wolpers, the host, posted the video. Also, see the slides on my speakerdeck. Thank you, Stefan, and the entire Hands On Agile community. The post Video and Slides from Fake Agility Talk Posted appeared first on Johanna Rothman, Management Consultant.

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The Product Manager

APRIL 3, 2024

Master design thinking on your own terms with these 16 exceptional podcasts. The post 16 Insightful Design Thinking Podcasts For Digital Product Leaders In 2024 appeared first on The Product Manager.

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Product Culture

APRIL 3, 2024

Power Players are the people who can make or break your product because they have the authority to insist you make specific changes. They can “swoop and poop” and tell you to completely change your direction at the 11th hour without fully understanding the consequences of their actions. Subscribe to my weekly Nano-letter: Sign Up Subscribe to One Thing Weekly Name * First Name Last Name Email * Our Privacy Policy * You can change your mind at any time by clicking the unsubscribe link in the foot

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