Tue.Oct 24, 2023

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The future of product management in the age of AI

Mind the Product

How the integration of AI into product management promises data-driven insights and intelligent decision-making, setting the stage for an era marked by both ingenuity and intuition. Read more » The post The future of product management in the age of AI appeared first on Mind the Product.

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Are Pricing Experiments Unethical?

The Product Coalition

Since joining LeanConvert, I’ve been leading a weekly discussion with the team where we delve deep into the philosophical layers of… Continue reading on Product Coalition »

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How data analytics can plan a pivotal role in your product strategy

Mind the Product

Product strategy is the blueprint for product development, marketing, and growth, outlining how a company plans to achieve its business goals. Let's explore product strategy's importance and explore why data analytics is a crucial component of this process. Read more » The post How data analytics can plan a pivotal role in your product strategy appeared first on Mind the Product.

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The Immortality of Product Management: Why It Shapes the Future and Defies Time

The Product Coalition

Imagine being in a room full of inventors, each holding a mysterious box. Some are nervous, others confident, but all are eager to reveal what’s inside their boxes. Now, imagine that these boxes represent products, and the inventors are product managers. What they all have in common is one question: ‘Will this product change the world?’ This is where we introduce our thesis: ‘Why Product Management is the Future and Always Will Be.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Why Clevergy Uses Amplitude to Understand Its Users

Amplitude

Discover why Clevergy uses Amplitude to better understand its users. Learn how Amplitude enabled them to boost conversion rates to 24.7%.

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Retire These Metaphors & Reframe the Discussion to be More Effective

Johanna Rothman

For years, we've used several metaphors to describe software product development: People-based metaphors, such as: Man-weeks for all the humans working on a project or a product. FTE for full-time Equivalent (as in human beings!) “Resources” instead of the words: people, or human beings Construction metaphors, such as: build, which describes how we organize and create a usable product.

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How to Use the Power User Curve for Measuring Engagement?

Userpilot

The power user curve is an analytics feature that helps teams measure user engagement. In this article, we explore how it’s different from other ways of tracking engagement and how you can benefit from it. We also show you how to create the power user curve in Userpilot and how to interpret it. Finally, we show how you can turn more of your customers into power users.

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How to Choose an Offshore Tech Staffing Company?

TurnKey Labs

Offshore tech staffing has become a cornerstone of success for companies seeking to stay competitive. This practice involves collaborating with talent from around the world to achieve specific business objectives, whether that’s building cutting-edge software or enhancing product development. The importance of offshore tech staffing cannot be overstated.

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Conversion Path Analysis in SaaS

Userpilot

Any savvy product manager should be able to create effective conversion paths – but that doesn’t happen by accident. It starts with conversion path analysis. In this article, we’ll explain what a good conversion path is, what the underlying analytics of an effective conversion path look like, describe some common conversion paths, and ultimately why they matter.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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The 8 Pillars of Trustworthy Products: A Guide for B2B Product Managers

Daniel Elizalde IoT Blog

When delivering new products to early customers, you need to strike a balance between speed to market and enough functionality to deliver real value. Many Product teams approach speed to market with a “minimum viable product” or MVP mentality. Although the idea of an MVP sounds appealing, I’ve found two fundamental problems with MVPs in B2B innovation: MVPs are very […] The post The 8 Pillars of Trustworthy Products: A Guide for B2B Product Managers first appeared on Dani

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10 Growth Metrics You Should Track And Why They Matter

Userpilot

Keeping an eye on such growth metrics, also known as growth analytics , is crucial for business success. By tracking growth metrics , you can uncover potential problem areas, as well as possible avenues for revenue growth, and much more. In this article, we will discuss the 10 most crucial growth metrics you should be tracking. Let’s look at what they are!

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What is Digital Product Development?

ProductBoard

Digital product development is the conception and creation of digital-first market offerings, and refers to the way those offerings are produced or engineered by the businesses behind them. For customer-centric companies, this translates into intentionally building products that serve customers in digital environments, and that can adapt or scale as consumer demands evolve.

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Resurrected Users: Who Are They and How to Retain Them?

Userpilot

Resurrected users aren’t only easier to generate than new customers. They can also increase customer lifetime value, boost user engagement, and help you unlock your business MRR. That said, we’re going to go over what resurrected users are, how you can identify dormant users, as well as explore tactics to improve customer retention. TL;DR Resurrected users are individuals who were previously inactive but are now re-engaged as a result of a targeted retention strategy.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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What is Tech Staffing Services?

TurnKey Labs

The significance of tech staffing services cannot be overstated in the information technology industry. The demand for top-tier tech talent continues to grow, making it a paramount concern for companies seeking to stay competitive and innovative. But what if we told you there’s a revolutionary approach that can transform your tech staffing experience?

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Navigating the Turn: Recognizing When It's Time to Pivot Your Product Strategy

airfocus

If things are not going well, when do you course-correct? Learn what pivoting in product strategy is, and understand when and how to pivot. A well-timed strategic shift can be your key to success.

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Conversational AI Models: Unveiling the What, How, and Development Process

TurnKey Labs

Ever shout, “Hey Siri” or mumble something to Alexa while fumbling for your morning coffee? Welcome to the chatter-filled world of Conversational AI, the wisecracking cousin of Artificial Intelligence. This isn’t just tech jargon; it’s the tech revolution making your life a sitcom where you and your gadgets play the main characters.

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Gruber Responds to Gurman's Report of AI Anxiety at Apple

Crafty CTO

In my July essay An Appllama Week in AI , I mentioned that Apple “might get pinched” because they move much slower than the AI space is moving. In a recent Power On newsletter , Mark Gurman recently quoted “a person with knowledge of the matter” about internal anxiety at Apple regarding the generative AI space: There’s a lot of anxiety about this and it’s considered a pretty big miss internally Gruber’s take, especially given his access to birdie friends, rings true

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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How to Recruit Remote Teams in Mexico

TurnKey Labs

Recruiting remote teams has become increasingly vital today, reflecting the growing trend of remote jobs. As companies adapt to the changing dynamics of the global workforce, the ability to source and manage talent remotely has gained prominence.

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Resource Allocation Antipatterns: What can go wrong? (7/7)

Fearless Product

Are you a product leader trying to allocate people and time across your product portfolio effectively? In this 7-episode miniseries on Resource Allocation, 5 experienced product leaders share our most effective techniques on why and how to make product-related resource allocation decisions. In the seventh episode, we tackle antipatterns in resource allocation decisions as we answer the question: What can go wrong when allocating resources?

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How to Effectively Use Sequential Testing

AB Tasty

In A/B tests where you can see the data coming in a continuous stream, it’s tempting to stop the experiment before the planned end. It’s so tempting that in fact a lot of practitioners don’t even really know why one has to define a testing period beforehand.

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What is User Experience (UX)? Definition, Mapping, Examples and Strategy Best Practices

TryMyUI

What is User Experience (UX)? User Experience (UX) is defined as the overall experience a. The post What is User Experience (UX)? Definition, Mapping, Examples and Strategy Best Practices appeared first on Trymata.

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.