Tue.Jan 30, 2024

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Aligning product roadmaps with senior leaders: A strategic approach

Mind the Product

In this article, Senior Product Manager, Tom Fox, explores key strategies to align product roadmaps with senior leaders, emphasising the importance of business metrics, stakeholder sign-off, and other important elements. Read more » The post Aligning product roadmaps with senior leaders: A strategic approach appeared first on Mind the Product.

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Adding a work trial to your interview process

Lenny Rachitsky

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now P.S. Don’t miss Lennybot ✨ (an AI chatbot trained on my newsletter posts, podcast interviews, and more) and my new swag store (makes great gifts!).

CTO 117
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8 SEO Tactics to Boost Organic Growth for Your Startup

Amplitude

Develop your startup SEO strategy quickly and affordably with 8 SEO tactics. From in-depth market and keyword research to link-building, learn how to drive startup growth.

Startups 111
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Top product management reads in January

Mind the Product

January was the month of getting back into the swing of things at work by opening back up our laptops, exchanging pleasantries with our co-workers, and planning for the year ahead. Read on to find out what was popular on Mind the Product this month. Read more » The post Top product management reads in January appeared first on Mind the Product.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Studying Users Who Switch Products? Try Jobs to Be Done

dscout People Nerds

Meet the people that matter to you in the moments that matter to them. Qualitative research tools and services for product, innovation, CX, and brand.

More Trending

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The Magic of Now, Not How

Nir Eyal

Airbnb began as a weekend project when the founders sent an email offering their living-room air mattress to hotelless attendees of a major design conference. Facebook started when Mark Zuckerberg built a clone of ConnectU over the weekend and told everyone in his dorm about it. Most of us think we are never ready for what we want: being in a relationship, living in another country, or starting a business.

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Everything you need to know about product messaging — Diane Wiredu (Messaging strategist, B2B, SaaS)

Mind the Product

Crafting effective messaging is crucial for product success. In this podcast episode, Diane Wiredu, Founder and Messaging Strategist for Lion Works, underscores the significance of this key element. In the realm of product management, Diane breaks down a step by step guide on effective messaging, while also providing insights on engaging customers and growing products.

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Offshore Development Center: How To Build ODC The Right Way

TurnKey Labs

Climate change causes one type of drought. The incessant demand for software development causes another: a constrained supply of talent. A Korn Ferry report estimates that by 2030 there will be a talent shortage of more than 84 million experts.

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Photosì Finds Small Tweaks That Deliver Big Revenue Wins

Amplitude

Read how adopting Amplitude Analytics led PhotoSì to increase holiday revenue by 10%.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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Partnership between Fractional CFOs and Tech Staffing Companies – Does It Make Sense?

TurnKey Labs

Fractional CFOs have gained momentum in recent years, empowering startups and SMEs with affordable financial leadership.

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What Are User Insights?

ProductBoard

What are user insights, and why are they so critical in product development? User insights encapsulate the invaluable data and feedback acquired from user interactions, shedding light on your customer’s preferences, behaviors, and expectations. This not only shapes the development process but also empowers product managers to make informed decisions that resonate with their target audience.

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A Drive to Give Back

Innovatemap

As 2023 came to a close, Innovatemap organized an internal donation drive to support Wheeler Mission , a respected social services organization serving Indianapolis and the surrounding area. Innovatemap collectively donated the following items: 30 Cans of Food 15 Blankets 12 Pairs of Gloves 3 Boxes of Men’s, Women’s and Children’s Clothes Why?

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Salesforce UX Review

TryMyUI

With over 150,000 customers around the world, Salesforce is the face of sales SaaS applications. The post Salesforce UX Review appeared first on Trymata.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.