Sun.Mar 03, 2024

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How Can CRM Marketing Help Predict A Customer’s Needs?

The Product Coalition

Let’s explore how CRM marketing helps to better anticipate customer behavior. Understanding your customers is key, but simply understanding their demographics isn’t enough. Predicting their future behavior allows you to anticipate their needs, personalize their experiences, and ultimately, drive conversions and loyalty. So, how can CRM marketing help you achieve this elusive power of prediction?

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SUNDAY REWIND: A guide on breaking into product

Mind the Product

Tom Dyson’s post from 2021 looks at some of the actions you can take to land a first job in product management. Read more » The post SUNDAY REWIND: A guide on breaking into product appeared first on Mind the Product.

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Smart Use of Principles

The Product Coalition

Principles are a very powerful tool in product leadership. They can help you create clarity and alignment, and separate the wheat from the chaff. Here are a few ways to use them in your everyday tasks, and some cases where they are not the right tool. My husband and I grew up very differently. Generally speaking, my parents’ approach to parenting was “Life is hard and our job is to prepare our kids to face whatever life throws at them”, whereas my husband’s parents were more like “We’ll work as

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India’s BrainDrain 2.0 begins

NextBigWhat

Once upon a time, a decision was made to construct a road, envisioning the birth of a great city that would rival the best in the world. As the roads began to be built and streetlights were installed, entrepreneurs, investors, and professionals alike eagerly anticipated the myriad opportunities the new city would offer. Then, one […] The post India’s BrainDrain 2.0 begins appeared first on NextBigWhat.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Using Data to Delight Customers: How Pictory Increased Conversions by 16% and Reduced Churn by 15%

Amplitude

Read how Pictory, an AI-enhanced video creation platform, achieved a 16% increase in conversions and a 15% reduction in churn after adopting Amplitude Analytics.

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The Underrated Skill That’s Holding You Back In Your Product Management Career

The Product Coalition

Master the soft skills of communicating effectively and connecting with others.

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5 Overlooked Steps in A/B Testing

Amplitude

Learn about the five steps product teams often overlook in A/B testing and experimentation to improve your approach.

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Optimizing Revenue Beyond Conversion Rate

AB Tasty

When it comes to CRO, or Conversion Rate Optimization, it would be natural to assume that conversion is all that matters. At least, we can argue that conversion rate is at the heart of most experiments. However, the ultimate goal is to raise revenue, so why does the CRO world put so much emphasis on conversion rates? In this article, we’ll shed some light on the reason why conversion rate is important and why it’s not just conversions that should be considered.

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Master the Art of Storytelling

The Product Cafe

Hello, all you product-loving folks! 💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, AI, and more. ☕ Hope you're all crafting amazing products and making each day count. Today, we're diving into something a little different yet super crucial for us product folks - the art of storytelling.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.