Thu.Sep 19, 2024

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4 Key User Test Scenarios Where Video Feedback Unlocks Critical Insights

Centercode

Learn how video feedback uncovers key insights in 4 user testing scenarios, revealing what written reports miss.

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How internal product teams drive growth at Wise

Mind the Product

Wise (formerly known as TransferWise) is a leading technology company specialising in moving and managing the world’s money. Since its founding in 2011, Wise has disrupted the traditional foreign exchange market. It has grown to over 5,500 employees and has served 12.8 million active customers in the last financial year. Wise now moves over £30 Read more » The post How internal product teams drive growth at Wise appeared first on Mind the Product.

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Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)

Lenny Rachitsky

Listen now on Apple , Spotify , and YouTube. Brought to you by: • Pendo —The only all-in-one product experience platform for any type of application • Brave Search —A smarter way to search • OneSchema —Import CSV data 10x faster — Eli Schwartz is a leading SEO consultant and the author of Product-Led SEO. He has worked with industry giants like Zapier, Tinder, Coinbase, Quora, LinkedIn, and WordPress to build and execute global SEO strategies that signif

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LLM workflows for product managers: 3 key takeaways (Niloufar Salehi, Assistant Professor at UC Berkeley) – ProductTank SF

Mind the Product

AI-driven language models help product managers navigate messy data, enhance veracity, and leverage insights for effective pain point identification and user analysis. Read more » The post LLM workflows for product managers: 3 key takeaways (Niloufar Salehi, Assistant Professor at UC Berkeley) – ProductTank SF appeared first on Mind the Product.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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What is a Preloader and How to Use it Right in Your SaaS – Examples and Best Practices

Userpilot

We all know that feeling of impatience when a webpage takes too long to load, or a transaction seems to hang in limbo. Your users experience the same frustration. While delays are sometimes unavoidable, a well-crafted preloader can transform those moments of waiting from frustrating to engaging. In this article, we’ll delve into the art of preloader design specifically for SaaS products, showcasing best practices and inspiring examples that keep users informed and entertained.

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How Userpilot Can Be Used for Driving Customer Acquisition

Userpilot

Acquiring customers through product-led growth is a complex process that includes segmentation, activation, adoption, and eventually referrals brought in by brand advocates to restart the cycle. This guide will show you 12 proven ways to improve customer acquisition with Userpilot. 1. Segment users to personalize their experiences Userpilot lets you segment users based on their in-app behavior, survey responses, and other attributes.

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Top Questions CIOs Should Ask Their Customer Success Platform Provider

Gainsight

The success of any organization relies, in part, on the right tech stack. For enterprise organizations, specifically, deciding on the right tech stack requires CIOs to think more in terms of partnerships than simple subscriptions. Concerns of scale, security, and power all stay top of mind for CIOs. “Scale is important—I need vendors I can grow with both in data volume, and complexity,” shares Karl Mosgofian, CIO, Gainsight.

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Day Trading Attention by Gary Vaynerchuk: How to Actually Build Brand and Sales in the New Social Media World

NextBigWhat

In his latest book, Gary Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.

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Expert Spotlight: Michael Reeves – Fostering Passion for Tech and Care for the Team

Arkenea

Michael Reeves is a technology executive with extensive expertise in software engineering, architecture, DevOps, and development. He specializes in cloud-based SaaS solutions, integrating complex systems, and leveraging IoT applications. Connect with Michael on LinkedIn here. 1. How do you see the role of technology evolving in patient care over the next decade?

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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Top Questions CIOs Should Ask Their Customer Success Platform Provider

Gainsight

The success of any organization relies, in part, on the right tech stack. For enterprise organizations, specifically, deciding on the right tech stack requires CIOs to think more in terms of partnerships than simple subscriptions. Concerns of scale, security, and power all stay top of mind for CIOs. “Scale is important—I need vendors I can grow with both in data volume, and complexity,” shares Karl Mosgofian, CIO, Gainsight.