Wed.Sep 20, 2023

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What is Optional Product Pricing?

Userpilot

Optional product pricing can help SaaS companies earn more money while charging less for their otherwise premium product. Want to know how this seemingly paradoxical model works and the benefits it can have on your product-led growth ? Read on to learn all that and more! TL;DR Optional product pricing is a strategy where you sell your core product at a low cost and then encourage consumers to buy more accessories, features, or complementary products.

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Tools of the Trade: Visualizing Discovery with Opportunity Solution Trees

Product Talk

The opportunity solution tree helps visualize all the work that goes into continuous discovery. Instead of relying on someone else (like a coach or leader) to tell them what to do next, product teams can use an opportunity solution tree to keep track of their desired outcome , the opportunities they’ve identified to chip away at that outcome, and the solutions they’re considering to address those opportunities.

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Four exceptional speakers to look forward to at #mtpcon London

Mind the Product

There is only a month until our flagship event, #mtpcon London, and the lineup is starting to look exciting! Here are four amazing speakers who will be taking to the #mtpcon main stage on 20 October. Read more » The post Four exceptional speakers to look forward to at #mtpcon London appeared first on Mind the Product.

Events 180
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Navigating Startup Fundraising: From Product-Market Fit to Compelling Pitch Deck

Amplitude

Identify the market-validation metrics that help you tell a compelling fundraising story. Use them to craft an impactful pitch deck.

Marketing 116
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Product Manager vs. Project Manager: How Do They Differ and Work Together?

Userpilot

The eternal debate: product manager vs. project manager. In this article, we’re going to unpack the day-to-day activities of a product and project manager, describe the key areas of overlap and differences between these distinct roles, and, most importantly, cover how they can work together effectively. Buckle in… TL;DR A product is anything designed to satisfy customer needs over a period of time, and a project is a time-bound series of activities designed to realize an output.

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What is a Cost-Plus Pricing Method? Pros, Cons & When to Use It

Userpilot

Working out pricing for a SaaS can be difficult, so consider using a cost-plus pricing method. It’s an easy method that can be quick to implement to improve product growth , but it does come with certain disadvantages. TL;DR Cost-plus pricing, or markup pricing, is where you add a set to a product’s unit cost, often overlooking competitive market prices.

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ONE THING on a Dirty Word

Product Culture

MVP (Minimum Viable Product) has become a dirty word. In The Lean Startup , Eric Ries defines MVP as “that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.” Somehow, this has come to mean “let's ship something, anything, no matter how crappy.” Subscribe to my weekly Nano-letter: Sign Up Subscribe to One Thing Weekly Name * First Name Last Name Email * Our Privacy Policy * You can change your mind at any time b

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Nearshore Software Developers from Ecuador: A Strategic Choice for Businesses

TurnKey Labs

In an era of globalized software development, businesses increasingly turn to nearshore solutions to fuel their tech innovations. In the heart of South America, Ecuador has emerged as a dynamic epicenter for nearshore software development. Leveraging its strategic geographic location, Ecuador offers a compelling proposition for companies seeking high-quality talent and cost-effective solutions.

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9 Product Discovery Questions Every PM Should Ask

airfocus

Ensuring your product is well-prepared for success! Learn the vital questions to ask during this crucial phase, explore real user pain points, preferences, and the secrets to building a product that truly resonates with your audience.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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The Role of a CTO in Mergers and Acquisitions

TurnKey Labs

In an era where technology knows no boundaries, the concept of building a remote tech team has taken center stage in the world of business. Remote work has not only become a viable option but often a necessity, allowing companies to tap into global talent pools and scale their operations like never before.

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Designing AI for Trust and Utility with Linus Lee of Notion

UserInterviews

Linus Lee, Research Engineer at Notion, researches how Generative AI can make people's lives easier. He explains how his team is approaching the design process at Notion.

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The Importance of Honesty vs Niceness

Business of Software Conference

Might our apprehension about becoming the dreaded “worst boss” unwittingly steer us in that direction? Gallup’s research reveals that businesses make the wrong managerial choices a staggering 82% of the time, leaving just one out of every ten managers genuinely effective in their role. Hence, the pivotal query that every team or company leader should pose is: How can I guarantee that I don’t find myself enshrined in my team’s roster of “worst bosses”?

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Why Product Management Matters

Sequent Learning

In the business climate of the twenty-first century, companies must hone their operations to become more strategic, agile competitors. The best approach to achieving this goal is through enhanced utilization of the function of product management. If you asked 20 people to define ‘product management’ , you’d probably get 20 different answers.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Kathy Sierra Presentation Skills Considered Harmful

Business of Software Conference

Presentation Skills Considered Harmful, Kathy Sierra , October 4, 2013 Kathy Sierra’s blog is sadly no longer live but this is one of a number of posts that underlines why she is THE BEST. It’s been recovered from the WayBackMachine for posterity. Presentation Skills Considered Harmful There is no cure for presentation stage fright. You can reduce the symptoms with beta blockers, but when the drugs wear off, you’re still… you.

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Kathy Sierra Your App Makes Me Fat

Business of Software Conference

Your app makes me fat, Kathy Sierra , July 24, 2013 Kathy Sierra’s blog is sadly no longer live but this is one of a number of posts that underlines why she is THE BEST. It’s been recovered from the WayBackMachine for posterity. Your app makes me fat In 1999, Professor Baba Shiv (currently at Stanford) and his co-author Alex Fedorikhin did a simple experiment on 165 grad students.They asked half to memorize a seven-digit number and the other half to memorize a two-digit number.