Thu.Nov 07, 2024

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5 ways to invent and simplify as an AI/ML product manager

Mind the Product

Explore 5 strategies for leveraging ‘Invent and Simplify’ principle to drive innovation and efficiency in AI product development. Read more » The post 5 ways to invent and simplify as an AI/ML product manager appeared first on Mind the Product.

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Measuring the ROI of Content Marketing and Inbound Marketing

Spice Catalyst

How can companies find out how much money they make from their ads? This is a common dilemma for company owners and marketers, particularly those involved with content marketing and inbound strategies. The goal of these advertising campaigns is to attract new consumers by providing them with useful and interesting material.

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11 Best Customer Success Tools in 2024 (for Startups to Enterprises)

Userpilot

Let’s review everything your customer success team has to do in the absence of any customer success tools. Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion. With so much to accomplish manually, a lot slips through the cracks, leaving an unfulfilled gap in the arena of customer success management needs.

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Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, prioritizes intuition, and builds toward a 100-year vision | Archie Abrams (VP Product, Head of Growth at Shopify)

Lenny Rachitsky

Listen now on Apple , Spotify , and YouTube. Brought to you by: • Explo —Embed customer-facing analytics in your product • Dovetail —The customer insights hub for product teams — Archie Abrams is the VP of Product and Head of Growth at Shopify, where he leads a 600+ person growth org across product, design, engineering, data, ops, and growth marketing.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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How to Create an Interactive Product Demo to Close Deals Faster

Userpilot

What is an interactive product demo? An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaS product. Product demos can be used at various stages in the customer journey, such as on your website to engage potential customers, in email campaigns to nurture leads, during sales calls to provide a “try before you buy” experience, and for customer onboarding to help new users get up to sp

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ProductPlan Q3 Recap and Q4 Preview: Elevating Strategic Product Management

ProductPlan

As we wrap up another eventful quarter at ProductPlan, we’re delighted to share our latest innovations and give you a glimpse of what’s on the horizon. Our Q3 releases have focused on enhancing strategic alignment, improving integrations and introducing new features to streamline your product management workflow. Let’s dive into the highlights and explore how these updates will transform your product management experience.

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Building a Data Warehouse for Multi-Tenancy: What You Need to Know

Qrvey

Here’s what you need to know about building a data warehouse for multi-tenant analytics, including the challenges and solutions. Building a data warehouse is a significant undertaking for any organization, but the complexities multiply when it comes to multi-tenancy for software as a service (SaaS) products. While data warehouses (and data lakes) offer incredible potential.

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Unify GA4 with BigQuery to Strengthen Experiments

AB Tasty

In today’s digital landscape, data-driven choices are essential for staying competitive, with experimentation as a critical driver of innovation. To support this, we recently hosted a webinar with experts from Google Cloud and AdSwerve, focusing on how Google Analytics 4 (GA4) and BigQuery can enhance experimentation strategies. GA4 is essential for all marketing teams, providing advanced analytics that, when combined with BigQuery’s data consolidation capabilities, enables more effective

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Adopt AI or face extinction: Big ideas from 7 tech leaders (on Future of AI)

NextBigWhat

Adopt AI or face extinction. In a world run on intelligence, ignorance is no longer bliss. AI is reshaping industries, economies, and societies at a pace never seen before. Leaders… The post Adopt AI or face extinction: Big ideas from 7 tech leaders (on Future of AI) appeared first on nextbigWhat.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Strategies to mitigate AI security and compliance risks

Modus Create

Strategies to mitigate AI security and compliance risks By William Reyor Posted in Digital Transformation , Platform Published on: November 7, 2024 Last update: November 7, 2024 According to McKinsey, 65% of executives report that their organizations are exploring and implementing AI solutions. However, the rapid integration of AI usually overlooks critical security and compliance considerations, increasing the risk of financial losses and reputational damage due to unexpected AI behavior, secur