The Customer is Wrong… Or Are They?
The Product Coalition
SEPTEMBER 24, 2024
Product discovery is an ambiguous, uncertain, high-stakes activity filled with myth and lore. Think of the stories you’ve heard about your favorite product and how it came to be. For many, it feels like sailing into uncharted waters without a set course, map, or GPS — demanding courage, adaptability, and skill. No wonder new and seasoned product managers hesitate to go all in on product discovery.
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