ProductBoard
MARCH 15, 2024
Product discovery techniques are essential tools for product teams, enabling them to sharpen their ideas through a deep dive into genuine user problems and pinpoint the most effective solutions.
Mind the Product
MARCH 15, 2024
What do product managers do really well, and what do other people think they do? We asked around and here's what you told us. Read more » The post Common misconceptions about product management appeared first on Mind the Product.
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Userpilot
MARCH 15, 2024
Want to conduct customer journey visualization but not sure what’s the best way to do it? This article shows you a step-by-step process for collecting customer data and creating easy-to-understand visual maps. TL;DR A customer journey map represents the steps users take when interacting with your brand. Understanding these steps and the motivations behind them enables you to support customers in succeeding with your tool.
Mind the Product
MARCH 15, 2024
This article challenges the dominance of marginal gains in product strategies, promoting a shift towards addressing product debt. Read more » The post Organisations starve on a diet of low-hanging fruit appeared first on Mind the Product.
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Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Userpilot
MARCH 15, 2024
User path analysis is incredibly important for understanding the paths that users take when navigating to or from different parts of your product. This guide will go over what Pendo paths are, the pros/cons, how to create path-tracking reports, and better alternatives for tracking your product analytics. TL;DR Pendo is a digital adoption platform for user onboarding and product adoption.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Mixpanel
MARCH 15, 2024
We’re excited to introduce Borrowed Properties, where you can “borrow” a property from one event to another on the fly, and you can analyze as though that property has been tracked on that event all along. Previously, there was no way you could combine data between events. Let’s say you need to break down an event by a property that doesn’t exist on that event itself, but it does exist in prior events.
The Product Manager
MARCH 15, 2024
Here are the best design events coming up this year to help you meet industry peers and explore new approaches to your craft. The post 17 Best Design Conferences To Learn From The Best In 2024 appeared first on The Product Manager.
Mironov Consulting
MARCH 15, 2024
I joined Grant Hunter and Steve Johnson for a livestreamed Product Conversation. Give it a listen. We had a lively, wide-ranging discussion of Ways to communicate with stakeholders they aren't getting everything they want (since they will never get everything they want). Using the language of money.
Userpilot
MARCH 15, 2024
Is Appcues or UserGuiding the best tool for no-code growth? And is there a better in-app onboarding software that would better fit your needs? With so many alternatives on review sites, it’s a bit tricky to really choose one. You need to consider your priorities and what functionality you’ll need from the tool to get the job done. Then there’s also the price that needs to match your budget.
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GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.
The Product Manager
MARCH 15, 2024
Unless you've got a crystal ball on-hand, predictive analytics are the next-best way to get a glance at your users' future behavior. Here's how to use predictive technology to get ahead. The post Predictive Analytics 101: How to Use Data to Peer into the Future appeared first on The Product Manager.
Gainsight
MARCH 15, 2024
Building an online community for your customers isn’t as hard as you might think—in fact, it’s pretty simple to get started. For most businesses, you already have a thriving community of interested and engaged customers around your brand—and harnessing your existing resources and relationships can power up a thriving community almost overnight. This is exactly what happened at HoneyBook, the client flow management platform empowering independent businesses.
Userpilot
MARCH 15, 2024
What is data-driven analytics in SaaS? Why is it important? How to conduct user data analysis? What are the best analytics tools for the job? We answer these questions in the article, so if you’re looking for answers, you’re in the right place! Let’s get to it! TL;DR Data-driven analytics describes the process of collecting, analyzing , and interpreting customer data to help organizations make better-informed product and strategic business decisions.
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