Mind the Product
SEPTEMBER 19, 2023
Featured Links: Follow Randeep on LinkedIn | NHS COVID-19 app | Gov.UK NHS Covid-19 App Privacy Notice | Understanding the Impact of Covid-19 on BAME Groups NHS Data Report #mtpcon London 2023 is set to be an inspiring event. The speaker line-up is shaping up nicely and tickets are selling fast. Join us for our smash-hit conference on 20 October.
The Product Coalition
SEPTEMBER 19, 2023
The world of gaming is undergoing a transformation like never before, and at the heart of this evolution lies Web3 gaming. Just as the Internet changed the way we interacted with games, Web3 is redefining the entire gaming experience. It’s essential to delve into the roots of this revolution to truly grasp its potential. Web3 gaming didn’t emerge overnight; it’s the result of years of innovation, experimentation, and a dash of visionary thinking.
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Mind the Product
SEPTEMBER 19, 2023
What if you cannot touch or feel your product? What if your product is more than a product? What if your product is the experience itself? Let’s start with a step back and review the age-old definition of Product. In its essence, a product can be defined as a tangible or intangible item or entity Read more » The post The experience IS the product appeared first on Mind the Product.
Modus Create
SEPTEMBER 19, 2023
We’re excited to announce a new team member who will continue to grow the exceptional service Modus Create provides our clients. Mike Dobbs has joined the growth team as Vice President of Sales. In his new role, Mike will lead Modus’ sales efforts and work closely with the executive team to accelerate the company’s growth. Mike’s extensive expertise in sales leadership and digital transformation will further bolster our client service organization.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Amplitude
SEPTEMBER 19, 2023
Learn all about an important website metric: bounce rates. What is a bounce rate? What's a good average bounce rate? How might you improve yours? Learn more here!
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Userpilot
SEPTEMBER 19, 2023
Let’s start with one question: why do you need a PLG funnel? The simple answer is that it combines product management , customer acquisition, and customer success into a unified product-led growth collective that your sales teams and the entire company can get behind. In this guide, we’re going to explain what a PLG funnel is, which types you should use, and how product-led companies can leverage it to achieve sustainable growth!
Haines-Group
SEPTEMBER 19, 2023
Before the Product MVP (Minimally Viable Product) is specified, we need to establish another kind of “MVP”. Here the acronym stands for: M essaging, V alue-proposition, and P ositioning Think of it as the “Marketing MVP” These “MVP” elements are foundational to strategy and absolutely critical to the product’s ultimate commercial success. Without knowing the Positioning you want your product to take, its Value-proposition to customers, and how you will Message these things, you don’t have a path
Userpilot
SEPTEMBER 19, 2023
As your business grows and your focus shifts from acquiring new customers to retaining existing ones, churn prediction becomes an invaluable tool in your toolkit. Accurate churn prediction models help you improve the customer experience and prevent voluntary customer departures. The result is a decline in the churn rate and an increase in customer retention.
Business of Software Conference
SEPTEMBER 19, 2023
We know you sometimes have so much on your plate you just don’t get around to things – especially with so many aspects to factor in. So we’re making your life one little bit easier with a limited number of tickets which INCLUDE either a 3 night or 4 night stay at the Marriott City Center Hotel just across the square from the conference venue in Raleigh this fall.
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GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.
Usersnap
SEPTEMBER 19, 2023
Imagine the idea of having a magical crystal ball that reveals the deepest thoughts and desires of your customers. Well, you might not need a crystal ball anymore, because AI-driven data and customer insights are here to make your business dreams come true! With AI-powered customer insights, you’re not just serving customers; you’re creating experiences, building connections, and crafting success stories.
TurnKey Labs
SEPTEMBER 19, 2023
The Latin America software industry is experiencing a remarkable transformation, rapidly evolving into a global hub for software development and innovation. In an era where technology knows no borders, Latin America has emerged as a powerhouse in the software sector, harnessing its vast talent pool and embracing cutting-edge technologies.
Bryce York
SEPTEMBER 19, 2023
The official Slack AI product looks great, but with limited access and add-on pricing, I decided to open-source the version I built in September 2024. If you’re anything like me, you’ve been carefully following the rapid evolution of AI technology, particularly LLMs. As a product leader, it’s essential to keep your finger on the pulse, but when things are moving so fast, it’s not easy to stay up-to-date without giving up all your nights and weekends.
TurnKey Labs
SEPTEMBER 19, 2023
In an era where technology knows no boundaries, the concept of building a remote tech team has taken center stage in the world of business. Remote work has not only become a viable option but often a necessity, allowing companies to tap into global talent pools and scale their operations like never before.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
The Product Manager Coach Blog
SEPTEMBER 19, 2023
In the intricate world of product management, a compelling product vision isn’t just a “nice to have” – it’s a necessity. When Steve Jobs introduced the iPhone, he didn’t just talk about a phone. He introduced a vision – ‘an iPod, a phone, and an Internet communicator.’ That vision changed the mobile industry forever. Your ability to craft, hone, and communicate a product vision can significantly influence the success of your product and, in turn, your career.
Centercode
SEPTEMBER 19, 2023
Centercode co-founder and Sr. Test Manager Mike Fine joins us to discuss his years in beta testing and expert tips for success.
CardBoard
SEPTEMBER 19, 2023
Ever open your fridge and think, “This looks like a disaster zone?” You’re not alone. You might have seen this TikTok video where a family uses Kanban to turn their fridge from chaos to order. It’s not just a fun video, it’s Kanban in action. And it’s not just for cleaning fridges. @_jewelsie_ Do you understand what your spouse does at work?
Gainsight
SEPTEMBER 19, 2023
Customer success is no longer an afterthought—it’s a strategic imperative. To ensure your customers are not just satisfied but thriving, you need the right tools in your arsenal. Enter the Customer Success Platform, a multifaceted solution designed to empower your team and drive customer satisfaction. But with so many options on the market, how do you choose the perfect fit?
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Userpilot
SEPTEMBER 19, 2023
No-code growth is a method of achieving product-led growth (= using your own product as a lever and revenue growth channel) without coding, using no-code tools. It essentially allows people like product managers, product marketing managers or marketers (who may not necessarily have a background in engineering) to create e.g. in-app onboarding experiences, optimize signup and onboarding flows etc. in order to achieve higher conversion rates, user activation rates – and in the long run ̵
Bryce York
SEPTEMBER 19, 2023
If you’re anything like me, you’ve been carefully following the rapid evolution of AI technology, particularly LLMs. As a product leader, it’s essential to keep your finger on the pulse, but when things are moving so fast, it’s not easy to stay up-to-date without giving up all your nights and weekends. At Tatari, we recently decided to have a hackathon to get our hands dirty with these tools, and I decided to open the code editor and get my hands on the keys for a change of pace.
Userpilot
SEPTEMBER 19, 2023
Onboarding new customers is the process new users go through to set up and begin using your product. It covers the entire funnel, from initial sign-up to product activation and adoption. When onboarding new customers you aim to deliver value to your customer as early as possible — in their first use, if possible. Why is Onboarding New Customers important?
Userpilot
SEPTEMBER 19, 2023
A product walkthrough is an interactive tutorial that guides users on how your product operates and what features it offers. They often use a combination of different UX patterns, like modals, tooltips, hotspots, etc., to demonstrate how your product works. Product walkthroughs are essential for users to achieve the Aha! moment and continue using your product in the long run.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Userpilot
SEPTEMBER 19, 2023
Product tours are an essential way of showing users the features they need to engage with in order to activate and get value from your product. They’re vital tools for SaaS businesses because of how much their usage correlates with financially important metrics like activation, retention , and feature usage. You should avoid building linear, top-down product tours.
Userpilot
SEPTEMBER 19, 2023
Product analytics studies user interactions with a product or service, allowing product teams to monitor, evaluate, and assess data related to customer engagement and behavior. This information is used by teams to optimize their product or service to improve user experience. Why is Product Analytics important? Product Analytics provides actionable insights into how users interact with a product.
Userpilot
SEPTEMBER 19, 2023
Product-led growth (PLG) is an approach toward organizational growth that focuses on using the product as the primary driver of growth. A product-led growth strategy allows users to experience the product right away without jumping through hoops of advertisements, marketing strategies, and plans before starting the engine. To achieve this, PLG companies usually have a free trial or a freemium pricing model to get potential customers through the door.
Userpilot
SEPTEMBER 19, 2023
SaaS analytics are data points used to track customer behavior across all customer journey stages. It helps SaaS companies understand how users interact, why they might leave, and ways to keep them engaged, ultimately leading to data-driven decisions and higher customer retention. Why is SaaS Analytics important? SaaS Analytics is critical for subscription-based businesses aiming to optimize their operations and grow.
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In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
Userpilot
SEPTEMBER 19, 2023
User guides are in-app resources that help customers get acquainted with the product or its features and assists them throughout their journey. They can include interactive walkthroughs, product tours or different formats of UI patterns such as tooltips, checklists, banners, checklists, hotspots to educate customers on the product, drive engagement and product adoption.
Userpilot
SEPTEMBER 19, 2023
User engagement refers to any interaction your customers have with your brand, product, or website across all touchpoints. It can be anything starting from signing up for a product, completing an onboarding checklist, upgrading the account, filling out a micro survey, and canceling the subscription. Why is User Engagement important? Every product manager wants to see how customers enjoy using the product and how much value they see in it.
Userpilot
SEPTEMBER 19, 2023
Self-serve support is when users are given the resources they need to solve their problems and achieve their goals on their own without having to contact a support agent. Self-serve resources include chatbots, knowledge bases, FAQs, in-app guides, walkthroughs, video tutorials, etc. Why is Self Service Support important? Self Service Support empowers users to find solutions to their problems without contacting customer service, saving both time and resources.
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