article thumbnail

5 User Pitfalls to Avoid

The Product Guy

According to Jeff Gothelf , Lean Startup emphasizes making assumptions about your target market, testing them with rapid prototypes, and iterating based on customer feedback. However, the pressure to jump from customer research straight into a solution can lead you down the wrong path. You may buy this ebook at [link].

article thumbnail

Make New Product Features Stick

The Product Guy

Whether you consider your user base in light of market research or user research, both of these kinds of researchers use the patterns they discover to form personas. User personas stand in for users throughout the design of your product. Each one has at least one goal and at least one pain point.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Common Mistakes When Starting Product Prioritization

The Product Coalition

Which problems solve user pain points faster? Is it worth pursuing and will it actually bring value to the customer? Our Mastering Prioritization eBook is packed full of tips and tricks to help you make prioritization decisions easier and faster. Which features help deliver the most value?

article thumbnail

How to Use Customer Feedback as a Sales Tool

The Product Coalition

We’ve all heard the term “ customer-centric ” in the context of running a successful business, but what does it really mean? From one perspective, it’s about creating value for customers, delivering an effective product at a good price. This is where customer feedback for sales comes into play. No ifs, no buts.

article thumbnail

How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM. Less organization, more confusion, and fewer deals closed.

article thumbnail

The Solutions Value Chain: A Framework for Strategic Customer Value

Product Management University

The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization all the way down to the people in the trenches doing the day-to-day work. Of course, every product company wants users to love their products—no surprise there. What is The Solutions Value Chain?

Framework 130
article thumbnail

Let’s Talk About Faster Horses

The Product Coalition

There’s no way to succeed without talking to customers. Photo by Martin Damboldt Whenever I tell product people that they must talk to customers, someone brings up the famous Henry Ford quote about faster horses: “ If I had asked people what they wanted, they would have said faster horses.” But wait, it doesn’t stop there!