The Product Guy

AUGUST 10, 2017

As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. Products fall short when they include and/or over-prioritize extraneous features that don’t solve that user’s problem. Asking the wrong users for input.

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Centercode

JANUARY 15, 2021

The people who consume tech have also changed significantly. From the niche world of hi-tech enthusiasts from the 90s to today’s mainstream users, the people who consume technology have had as much of an effect on its evolution as it has had in our daily life. Yesterday’s Tech Buyers: Enthusiasts.

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UX Studio

JULY 4, 2018

As a consequence, they open up interesting new territories in UX research, too. VR in UX research can serve as an individual tool to explore user needs and test complex user experiences. We collected some best practices for those looking to learn more about or just getting started with VR user testing.

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UX Studio

NOVEMBER 26, 2018

But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. So many questions regarding research.

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Split

JULY 8, 2020

This provides better performance for your React app because your users load the least amount of code necessary. Learn how to set up Feature Flags with React in 10 Minutes Read more about feature flags in our free Feature Flag Best Practices eBook Watch this video on Feature Flag Best Practices.

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The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”.

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Centercode

JUNE 4, 2019

Was it entirely in the name of research? But using the Oculus Quest did get us thinking about what goes into Customer Validation for VR and emerging tech. Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. Collecting Feedback from Actual Customers.

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The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. This is where I find myself saying that in this case the prospect might not turn into a customer, and it’s OK.

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Userzoom

JANUARY 28, 2020

This week, we’ll look at how user researchers can get started with accessibility testing, design and compliance. . As a UX researcher, you are intimately familiar with identifying and solving problems. In a nutshell, accessibility is how users with impairments – whether permanent or temporary – use the web.

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Centercode

APRIL 9, 2019

We may associate the idea of beta testing with Google, Microsoft, video games, and other tech with roots in the late 20th century, but IBM cemented “beta” as far back as the 1950s. To paraphrase him: IBM referred to testing feature complete products as “B” testing (in contrast to testing theories and ideas, or “A” testing).

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Centercode

NOVEMBER 13, 2020

Coronavirus solidified an already shifting focus toward entertainment and events that consumers can enjoy from home. Here’s how streaming services are refining their products and taking a proactive approach to tackling industry challenges with help from their customers — and Centercode. Load Testing. Device Compatibility.

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Usersnap

JULY 22, 2021

In this post I’m going to show you how we handle product feedback and implement new product features. Everything backed by customer feedback. Gathering product and user information using product feedback tools. This will probably make you stop collecting information & feedback. Yes, any user.

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Centercode

MARCH 4, 2021

Every year, Consumer Reports tests thousands of products — from cars, to laptops, to WIFI-enabled speakers and appliances — and grades them on a scale of 0 to 100. A trusted source of unbiased product testing , their mission is to make it easier for consumers to make well-informed buying decisions.

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Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. Live chat messages can be customized and triggered based on a user’s search intent or completed events. It’s all about context.

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Centercode

FEBRUARY 11, 2021

More than 62% of consumers now say they’re shopping online more than they used to, with 36% reporting they shop online weekly. And in the realm of technology, Centercode research revealed that 55% of consumers planned to skip in-store shopping completely and purchase new tech devices online — an 8% increase from 2019.

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Userzoom

NOVEMBER 13, 2019

Once you’ve successfully overcome the initial challenges of test participant recruitment , including what recruitment method to use , and how many people to recruit for your research , it’s time to think about compensation. Are your users hard to find (low incidence rates in the general population). Bada-bing bada-boom.

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Centercode

OCTOBER 14, 2020

In a recent Betabound poll, 64% of consumers reported increasing their office tech usage. Validating your product’s ability to connect to and communicate with other home-office devices requires thorough, constant testing (and iteration) across thousands of diverse use cases. Industry Challenges. Your Path to Success.

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The Product Coalition

JUNE 27, 2021

Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. But how can you test a strategy? For example, you might articulate the problem you solve in a certain way and want to know if your potential customers see it the same way.

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Userzoom

MAY 12, 2020

The magnitude of the challenge is intensified by the relative digital and user experience maturity of healthcare companies. You can download the complete ebook below…. Download ebook. Download ebook. The ability to respond to new and evolving changes is critical to ensure consumers’ questions and needs are being met.

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Intercom, Inc.

JULY 4, 2019

If we implement a new feature, how will customer behavior change in a meaningful way?”. You want to reduce the scope of your question to: “What are the things we can change in our behavior or our users’ behavior that might make our customers more satisfied?” Here are five quick takeaways: Narrow your definitions.

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The Product Coalition

SEPTEMBER 19, 2021

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. Each one ran a series of tests over a few hours, and told me I’m a good fit for the surgery. Here are the most common pitfalls when it comes to understanding your potential customers.

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The Product Coalition

MAY 9, 2020

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? Product-Market Fit, in simple terms, is whether or not your product is needed.

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UX Studio: Product Management

JANUARY 29, 2020

We conducted user research for the site and we will share what we’ve learned from it in the following case study. A UX research-only project. Therefore, they wanted us to conduct extensive user research aimed at understanding the main problems their users were currently facing.

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Centercode

NOVEMBER 20, 2019

Thanksgiving marks the biggest shopping weekend of the year, and if the trend continues, Cyber Monday will shatter retail records again as more and more consumers shop from the comfort of home. And with retailers continuing to offer massive discounts, you can bet your bottom dollar that consumers will be spending millions on technology.

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Userzoom

JANUARY 23, 2020

If you’re running moderated user research (either remote or in-lab) you need to learn how to ask the right questions, in the right way. The ‘right’ questions are ones that do not influence or lead or coax a test participant. Vivianne Castillo , Senior Design Researcher | Salesforce. Check your own bias. ” effect).

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The Product Guy

MARCH 14, 2017

We like to get painful user problems to solve. You can ask me to change the color somewhere or put a button on a screen, and I will probably do that, but I really like to get challenging problems where I can do my research build prototypes, do user tests, and come up with a solution that will raise our product to the next level.

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Userzoom

JANUARY 29, 2020

When you’re down to the wire, time-wise, how can you ensure that user research is still being planned and executed as thoroughly and as user-focused as possible? Darrell Penta , Senior UX Researcher | HubSpot. Projects like these can put UX researchers in a very difficult position. Lean on your co-workers.

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UX Studio

AUGUST 15, 2018

Developers might be the first ingredient that comes to mind, but visual designers, UX designers, UX researchers have a huge added benefit to the product team and to the final product. UX research can deliver essential customer insights about the target users. Don’t forget about usability tests either.

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Centercode

DECEMBER 26, 2019

As we discover the myriad ways organizations are building and optimizing their Customer Validation (CV) programs, our team here at Centercode is devoted to developing content that’s inspiring and useful across departments, roles, and industries. Below is a roundup of our favorite pieces of Customer Validation content from 2019.

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The Product Coalition

AUGUST 14, 2022

Bad Feedback Doesn’t Always Mean Your Product Is Bad Bad product feedback is a bummer. Products are always meant to serve someone, and if it wasn’t built for the person who gave you the feedback, there is no reason to feel bad about it. Here is a quick guide to strategic thinking about product feedback.

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The Product Coalition

JANUARY 14, 2021

The device comes with a glucose meter, disposable test strip cartridge and lancing device. Personal measurements arrive in less than 6 seconds and automatically sync with the user app where the user receives an analysis of their condition and the ability to share information with caregivers directly. Health Apps #3?—?Propeller

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The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. User personas stand in for users throughout the design of your product. Sad but true.

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The Product Coalition

MAY 1, 2022

I realized that this is something that I do whenever I’m helping my consulting customers or the CPO Bootcamp participants to make strategic decisions. about the market, the customers, the product, the business, the plans ahead? One of the ways to test your numbers is to ask yourself what would happen if you don’t meet them.

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Centercode

NOVEMBER 23, 2020

Earlier this month, a team of 40 Google researchers published a study about just that — and their investigation returned some vital insights into the challenges of developing machine learning. Research points to a phenomenon known as underspecification , where seemingly similar models in a lab ripple out to massive variations in practice.

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Userpilot

FEBRUARY 4, 2023

When it comes to customer retention , figuring out how to wow a customer is crucial. After all, how can you expect to keep existing customers if you’re not able to meet (or exceed) customer expectations? TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future.

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Lenny Rachitsky

JULY 21, 2024

” Many innovative products, from electricity to the internet, faced significant initial skepticism until marketing won consumers over. Rory even claimed that “Steve Jobs was not a technologist; he was a pitchman.” Create space for unorthodox ideas. Remember: the opposite of a good idea can be another good idea.

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