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7 Key App Marketing Strategies

Alchemer Mobile

billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven app marketing strategies that are proven to be effective. mobile app marketing is a must. 1. Focus on a handful of important KPIs.

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Four Key Product Management Lessons from a Product Manager at Mailchimp

Alchemer Mobile

What strategies do you use to prioritize your product roadmap? What have been your favorite ways to connect and get feedback from your customers? If you want to learn about machine learning, learning about A/B testing and SQL is a great way to intro into that because it teaches you the fundamentals machine learning is built on.

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Three Key Product Management Lessons from the Founder and CEO of productLivity

Alchemer Mobile

What strategies do you use to prioritize your product roadmap? What have been your favorite ways to connect and get feedback from your customers? Sometimes I joke that we produce nothing except that we help all the pieces fit together and to run smoothly.” What tools or methodologies do you use?

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Writing a Book: How Continuous Discovery Helped Me Write a Better Book

Product Talk

I know many authors who use their blog as a way to test content. So I put the book on hold and started devising a plan to test my content. This gave me a great feedback loop to measure the efficacy of my content. Some teams got stuck because they couldn’t find customers to interview. My strategy wasn’t working.

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Managing Product Feedback at Scale

As with all things related to customers, there’s an art and science to effectively dealing with each of their ideas. In this eBook, we’ll show you: How to gather, prioritize, and select the best ideas from your customers and stakeholders. How to make internal feedback more effective and inclusive.

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How to Use Customer Feedback as a Sales Tool

The Product Coalition

We’ve all heard the term “ customer-centric ” in the context of running a successful business, but what does it really mean? From one perspective, it’s about creating value for customers, delivering an effective product at a good price. This is where customer feedback for sales comes into play. No ifs, no buts.

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Your Ultimate Guide To Successful Usability Testing

UX Studio: Product Management

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? What is the purpose of usability testing?

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Why Product Led Growth is a Customer Success Responsibility

As the eyes and ears of an organization, Customer Success can drive acquisition, expansion, and retention. But without a clear understanding of a product’s capability, or the value it creates for customers, churn is unavoidable.

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Managing Product Feedback at Scale

As with all things related to customers, there’s an art and science to effectively dealing with each of their ideas. In this eBook, we’ll show you: How to gather, prioritize, and select the best ideas from your customers and stakeholders. How to make internal feedback more effective and inclusive.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company. Simply resolving a customer service issue or complaint is no longer enough— in a competitive, customer-obsessed environment, there is always room for improvement. And do all of this while reducing the ever increasing cost and complexity of customer care.

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How Collecting and Managing the Voice of the Customer Will Strengthen Your Product

At the end of the day, you’re building your product to meet customers’ needs and solve their problems. What better source of insight into what those are and how they’re changing than your customers themselves? You’ll learn: What voice of the customer programs are and why they matter.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. Not so fast, though.