Userpilot

JULY 10, 2024

If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. We explore how to create an effective SaaS marketing strategy plan and share 14 product marketing strategies you should implement in your SaaS business. If you want to know more, book a demo now !

Analytic Tools 86

Analytic Tools Feedback Software Research Software User Testing 86

Usersnap

SEPTEMBER 2, 2019

Many small businesses fail because they overlook the importance of a customer experience strategy. If you are unfamiliar with the term, it is the plan undertaken by a business to address a customer’s holistic perception of the business after they interact. Why do you need a customer experience strategy?

Customer Experience 68

Customer Experience Feedback Software User Testing User Friction 68

The Product Guy

AUGUST 10, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. That unearths sets of real-life goals and pain points.

User Testing 118

User Testing Customer Experience Research Software Customer Feedback 118

Userpilot

FEBRUARY 4, 2023

When it comes to customer retention , figuring out how to wow a customer is crucial. After all, how can you expect to keep existing customers if you’re not able to meet (or exceed) customer expectations? TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future.

User Testing 74

User Testing Customer Experience Customer Feedback Feedback Software 74

The Product Guy

SEPTEMBER 12, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. User personas stand in for users throughout the design of your product. Why bring this up? Using personas to drive engagement.

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 59

Research Software Feedback Software Customer Experience Customer Feedback 59

Userpilot

JULY 8, 2024

Looking for examples of customer journey touchpoints? And shows you how to optimize them for better conversions and higher customer satisfaction. TL;DR Customer journey touchpoints are moments or points of contact where customers interact with the product or brand. How do you identify customer touchpoints?

Analytic Tools 83

Analytic Tools Feedback Software Research Software User Testing 83

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 89

Differentiation Analytic Tools Research Software Feedback Software 89

Gainsight

JUNE 11, 2019

We’re starting to see more and more often Customer Success teams serving as the intersection between all kinds of departments Marketing, Product, Sales, and Support. The customer, of course! So it makes sense that this is happening—both organically and as part of a customer-centric strategy. Engagement data.

User Friction 70

User Friction Onboarding KPIs Customer Experience Customer Feedback 70

UX Studio

NOVEMBER 26, 2018

When taking on the challenge of converting an idea into a real product, you identify the target users and their pain points. Who would we see as the customers for our product? What pain points and motivations have they got? How do potential users currently solve their problems?

User Testing 107

User Testing Market Research Product Research Research Software 107

ProductPlan

SEPTEMBER 30, 2021

Product professionals talk to customers and stakeholders to understand what’s important to them. They unpack their pain points to get to the root cause. They know the importance of a prioritization strategy and seek out opportunities to improve upon it. Product managers face limits due to the lack of a solid strategy.

Strategy 52

Strategy User Testing Product Research Customer Experience 52

Userpilot

AUGUST 17, 2024

This powerful marketing strategy can significantly boost your conversions and fuel product-led growth when applied correctly. TL;DR Click funneling involves creating a series of interconnected marketing assets to guide prospective customers through a specific conversion process. Use auto capture to automatically record user clicks.

Research Software 83

Research Software Feedback Software Analytic Tools Data Visualization 83

Gainsight

OCTOBER 14, 2022

Is it different for every customer?”. These are just a few of the questions that customer success (CS) experts explored in a recent episode of CS Essentials by Gainsight: Talking About ROI , a Success League Radio production. This series is also hosted by Tim Van Lew, Director of Customer Success Strategy at Gainsight.

User Friction 52

User Friction Engineering Customer Experience User Testing 52

Userpilot

JUNE 29, 2022

Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse. Your ideal customer, known as your buyer persona, is the hero of any good product story. Narrate the product strategy.

Feedback Software 90

Feedback Software User Friction User Testing Customer Experience 90

Userpilot

MARCH 28, 2022

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. The advantages of both marketing strategies. It can also help foster trust with customers and is cheaper to create and maintain than other forms of marketing like paid ads. Do you think there are the same?

Product Marketing 86

Product Marketing Marketing Research Software Feedback Software 86

Userpilot

APRIL 21, 2024

We also share examples of different conversion paths and optimization strategies. This improves customer experience and increases conversion rates. This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Next, create user personas. Let’s get to it!

Research Software 78

Research Software Feedback Software User Testing Reporting Tools 78

Userpilot

JUNE 12, 2023

We will also explore strategies for optimizing different conversion paths. TL;DR The SaaS conversion path is the journey that potential customers follow from unknown website visitors to product subscribers. For the activation conversion path, use carefully curated in-app experiences to help users derive value.

Customer Experience 81

Customer Experience User Friction User Testing Data Visualization 81

The Product Coalition

DECEMBER 11, 2023

Not only did the technical documentation serve the customers’ needs better, but it also conveyed the value that the product delivered and helped customers make the most out of the product. When I hired that freelance tech writer our product was already running with a few customers. Back to Twiggle. The API was well-defined.

Technical Review 78

Technical Review Marketing User Testing Customer Experience 78

The Product Coalition

NOVEMBER 10, 2024

There’s no way to succeed without talking to customers. Photo by Martin Damboldt Whenever I tell product people that they must talk to customers, someone brings up the famous Henry Ford quote about faster horses: “ If I had asked people what they wanted, they would have said faster horses.” But wait, it doesn’t stop there!

User Testing 72

User Testing Research Software Customer Feedback Feedback Software 72

ProductPlan

OCTOBER 26, 2021

Delighting customers and creating innovative solutions for their problems dictates our priorities. A selfless approach based on customer empathy and satisfying stakeholders is an asset on the job, but less so for ourselves. To your users and customers? Those skills also come into play when interacting with customers.

CTO Coach 98

CTO Coach User Testing Product Research Data Visualization 98

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies. But what about product-led content marketing?

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

JULY 15, 2022

A macro conversion defines actions undertaken by a user that serve the primary goal of your business. You can track macro conversions to gain a better understanding of your product, in the long run, track the success of your marketing strategies, and identify when you’ve completed your primary conversion objective.

Customer Experience 92

Customer Experience Customer Feedback Data Visualization User Testing 92

Userpilot

JULY 26, 2022

SaaS businesses tend to have heterogeneous customer bases, which means you will probably have customers with different needs. Goals in SaaS are conversion points along the customer journey that you want your users to reach. A goal is like a milestone that you want your customers to reach.

Customer Experience 82

Customer Experience Customer Feedback User Testing Feedback Software 82

UX Studio

SEPTEMBER 20, 2018

They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. So they asked us, at UX studio to reduce customer churn rate and increase user loyalty. In this case study we cover: The user onboarding redesign process, Problems and their solutions, and.

Research Software 96

Research Software Analytic Tools Feedback Software UX 96

Gainsight

SEPTEMBER 22, 2023

Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world. Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Gainsight

JULY 12, 2023

As Customer Success (CS) matures and enters a digital era, operations have never been more pivotal. CS teams are charged with perfecting a seamless omnichannel customer experience throughout the entire user journey, while working at peak efficiency. (No No pressure!) Why Invest in a CS Ops Leader?

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Friction 52

Gainsight

NOVEMBER 15, 2021

Gross Revenue Retention (GRR), for example, only measures the customers who renewed their existing purchase. If you renew all of your current customers, your GRR at the end of the year is 100%. World-class NRR is 125%, and as you might expect, it’s impossible to achieve that level without a comprehensive strategy across departments.

Customer Experience 52

Customer Experience Feedback Software Reporting Tools Data Visualization 52

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product.

Feedback Software 90

Feedback Software Research Software Reporting Tools Onboarding KPIs 90

UX Studio: Product Management

AUGUST 28, 2019

How can we find people’s pain points? UX strategy, service design methods and Google Venture’s design sprint are a few answers to that question, but we don’t have a clear method yet. We do a lot of interviewing and field research, competitor research, and UX strategy workshops. Let us do that.

UX 52

UX User Testing Product Research User Friction 52

Userzoom

JANUARY 29, 2020

Or perhaps you’re trying to integrate user research into an Agile Sprint cycle , which is definitely achievable but requires some adjustments to your choice of methods and tools. Lean heavily on colleagues in customer support, marketing, finance, IT, and people operations. Listen in to customer care calls to learn current painpoints.

User Testing 72

User Testing Research Software Product Research Customer Experience 72

PMLesson's Ace the PM Interview

APRIL 25, 2022

It was an Android tablet at its core and failed to highlight its capabilities beyond reading ebooks. Attract a book-loving user-base. How would you measure the success of a go-to-market strategy? What values are important in a brand and how are they communicated to the customer? Be aggressive with marketing.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Roadmunk

OCTOBER 26, 2017

Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” The ebook explores the Burndown framework that Drift’s product team has adopted for product development. Think of Burndown as a more iterative and flexible version of agile that’s heavily influenced by user feedback.

Framework 40

Framework Data Visualization User Testing Reporting Tools 40

Userpilot

JUNE 13, 2022

The Sales Hacker blog focuses on sharing actionable content that offers helpful tips and strategies to reach SaaS sales goals. Stay up to date on the latest technologies, growth hacks, and marketing strategies. SaaS blogs can offer valuable insights into how you should run your SaaS business and implement marketing strategies.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userzoom

DECEMBER 17, 2019

Much like UX design itself, there’s no one size fits all strategy, so you need to tailor your approach to both the audience and the problem at hand. This free-to-download bundle contains the following resources: Benchmarking 101 [ebook]. How will your better user experience increase revenue? Get new customers?

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

Userpilot

MAY 19, 2021

You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. Venture Harbour’s Influencer Marketing Strategy That Has Led to 9 Successful Businesses. Ebooks, whitepapers, etc. Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119