The Product Coalition

JANUARY 16, 2022

When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. These are the exact questions you need to ask when creating your roadmap. In startups, it is actually the company roadmap.

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Roadmap Data Visualization Customer Experience User Testing 157

UX Studio

NOVEMBER 26, 2018

But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. So many questions regarding research.

User Testing 107

User Testing Market Research Product Research Research Software 107

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

Feedback Software 111

Feedback Software Analytic Tools Customer Feedback Customer Experience 111

The Product Coalition

MAY 9, 2021

When I talk about roadmaps with younger product leaders, I often hear things like “we don’t need one, we are agile” or “why build a roadmap when things will surely change”. The roadmap sets the strategic direction of the company, and when built right it also doesn’t have to change that frequently, despite your agility.

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Agile Roadmap Feedback Software User Testing 140

The Product Coalition

SEPTEMBER 6, 2021

Customer experience isn’t just for products. As an employee, you provide customer experience to your manager, your colleagues, and your own employees. There are many things to take from it, but I mainly took the fact that you need to think about the customers from their point of view. Is it a great one?

Customer Experience 162

Customer Experience User Testing Customer Feedback Data Visualization 162

The Product Coalition

OCTOBER 30, 2022

Roadmaps require massive prioritization. It’s nice, but there is a much higher level of prioritization that needs to happen and would impact your roadmap much more. The same happens with your roadmap. Your roadmap must serve the company’s (business) goals , and therefore that’s where you need to start. Photo by Anete L?si?a

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Roadmap Travel User Testing Leadership 121

The Product Coalition

JULY 16, 2023

As a product manager , you must understand strategy and business, but your responsibilities as well as your day-to-day activities are focused more on execution. I’m not talking about process synergy, but rather actual alignment so that you create a seamless and consistent customer journey that ends in ongoing revenue.

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Strategy Product Management Product Manager Management 142

ProductPlan

JUNE 18, 2021

But if there’s one part of product management that needs IMPACT more than anywhere else, it’s roadmapping. Roadmaps set the tone for the coming months and years. Yet far too often, bug fixes, custom client requests, and features of dubious value take up valuable bandwidth. Laying the groundwork for a roadmap with IMPACT.

Roadmap 84

Roadmap User Testing Customer Feedback Product Research 84

Centercode

JUNE 4, 2019

Was it entirely in the name of research? But using the Oculus Quest did get us thinking about what goes into Customer Validation for VR and emerging tech. Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. Collecting Feedback from Actual Customers.

User Testing 66

User Testing Product Research Research Software Feedback Software 66

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. They see it as sales and marketing’s responsibility.

Product Strategy 124

Product Strategy Strategy User Testing Weak Development Team 124

The Product Coalition

DECEMBER 11, 2023

So you have done your planning and now want to communicate your roadmap to management or to the team. Here is a template that will help you not only communicate your roadmap better but also build it the right way from the get-go. They named it after the feedback I constantly gave them on their presentations.

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Roadmap User Testing Workshop Presentation 78

Centercode

NOVEMBER 20, 2019

Thanksgiving marks the biggest shopping weekend of the year, and if the trend continues, Cyber Monday will shatter retail records again as more and more consumers shop from the comfort of home. And with retailers continuing to offer massive discounts, you can bet your bottom dollar that consumers will be spending millions on technology.

User Testing 56

User Testing Product Research Customer Feedback Customer Experience 56

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. An economic downturn, a war — you name it.

Product Strategy 112

Product Strategy Strategy User Testing Weak Development Team 112

Usersnap

JULY 1, 2020

It’s been 2 years since we at Usersnap started developing a tool for Customer Experience. For research purposes, we talked to many experts, interviewed a large number of potential customers, and even built a community ! We learned a lot and shared our findings on our blog through stories and ebooks.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

JANUARY 24, 2021

For example, I have seen product teams that create OKRs around meeting with customers, and engineering teams that created OKRs around closing the tech debt. The path that many product organizations take is to convert their roadmap (which is usually a work plan and not a real outcome-based roadmap) into the OKRs format.

Analytic Tools 187

Analytic Tools Customer Experience B2C Enterprise 187

The Product Coalition

FEBRUARY 4, 2023

You can no longer define success as having a good product, or as satisfying sales’ or users’ needs. The product strategy plays a critical role here. The definition of a product strategy is not the strategy of the product department. It’s a strategy that explains how the company is going to succeed based on the product.

Leadership 148

Leadership User Testing Product Strategy Strategy 148

The Product Coalition

FEBRUARY 18, 2023

Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. For example, if your user stories are all in place and adhere to a certain structure, you might think you are done. Photo by Luis Villasmil on Unsplash As a proud member of the startup nation, startups are all around me.

Data Visualization 139

Data Visualization Customer Communications Feedback Software User Testing 139

ProductPlan

MAY 13, 2020

Evolution is on permanent fast-forward as everything from consumer behavior to technology to business models exists in a perpetual state of flux. Well-researched plans and strategies have a short shelf life, as their underlying assumptions fluctuate and transform. Impart the value of learning from these tests upon these cohorts.

Product Research 82

Product Research User Testing Weak Development Team Roadmap 82

The Product Coalition

JANUARY 5, 2021

Download the 71 Product Owner Interview Questions Ebook The free 71 Product Owner Interview Questions PDF is not merely listing the questions, but also contains background information on: Why the questions are useful in the process, and… A range of appropriate answers. over a sustainable product development strategy. more sales?—?over

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Product Research Technical Advisors Customer Experience User Testing 100

Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user.

Feedback Software 69

Feedback Software Analytic Tools Research Software User Testing 69

The Product Coalition

JANUARY 6, 2024

The competitive analysis itself is a major part of your product strategy efforts, and here is how to do it at the right level. If you think about online consumer selling — when you have something you don’t need and you want to sell it — you can immediately list eBay’s direct competitors like Craigslist.

User Testing 117

User Testing Customer Experience Customer Feedback Presentation 117

ProductPlan

JANUARY 7, 2022

Customers’ needs and expectations change as well. Here’s how we define it in ProductPlan’s eBook, 100+ Product Management Terms You Should Know: Digital transformation refers to a company’s move to digital solutions to improve its operations or products. Markets and technologies change.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Revulytics

OCTOBER 12, 2018

“Market problems should be defined based on multiple sources of data, not just anecdotes from visiting customer offices,” one respondent said. This year’s survey reveals that product managers spend an average of just seven hours a month talking to customers in non-sales situations.

Data Visualization 66

Data Visualization User Testing Customer Feedback Customer Experience 66

The Product Coalition

JUNE 8, 2020

It was clear to me that there is a challenge that every single product leader worldwide is dealing with these days, and it is the necessity to redefine and adjust their product or business strategy, and do it fast. Understand what is the goal of your (new) strategy so that you can build the right path to get there. Really really fast.

Strategy 78

Strategy Product Research Customer Experience User Testing 78

Centercode

DECEMBER 22, 2020

Our team was right there, too, and we’re proud to say that we continued not only to support our customers with our platform and services, but we supported testing professionals with in-depth content to help them adapt and improve. The ROI of Testing Pre-Release Products with Centercode. Increasing Efficiency.

Reporting Tools 75

Reporting Tools Feedback Software User Testing Customer Feedback 75

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. At the time, I felt we were manipulating consumers a little. Short on time? Doug: You know what?

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Marketing B2B Branding Data Visualization 209

The Product Coalition

MARCH 19, 2023

The product was still young but already well-defined and deployed on customers’ networks. Even when I created a strategic roadmap, it refined the already existing product and extended it, but it didn’t create a whole new thing. This required a whole new level of thinking and a deep understanding of product-market fit.

User Testing 147

User Testing Framework B2B Document 147

The Product Coalition

JUNE 28, 2020

cioruk on Unsplash You just finished working on your strategic roadmap. You invested in research, clearly outlined your assumptions, and made sure all the dots are connected. You presented it to everyone relevant and got great feedback. You completed your planning and started applying the new roadmap to the upcoming sprints.

User Testing 78

User Testing Customer Experience Leadership Product Research 78

ProductPlan

SEPTEMBER 30, 2021

Product professionals talk to customers and stakeholders to understand what’s important to them. They know the importance of a prioritization strategy and seek out opportunities to improve upon it. We conduct customer research and stakeholder alignment so we can figure out what matters.

Strategy 52

Strategy User Testing Product Research Customer Experience 52

The Product Coalition

NOVEMBER 30, 2020

You can sign up here and join 28k other subscribers Download the 71 Product Owner Interview Questions Ebook The free 71 Product Owner Interview Questions PDF is not merely listing the questions, but also contains background information on: Why the questions are useful in the process, and… A range of appropriate answers.

Product Research 89

Product Research User Testing Research Software Feedback Software 89

Under 10 Consulting

JANUARY 2, 2020

product strategy. It helps perform data analytics and acquisition and develops methods for meaningful engagement with customers and potential customers. Guide and curate market and customer research. How do we set up customer interviews? How can we execute experiments such as A/B tests? . products, .

Data Visualization 87

Data Visualization Reporting Tools Analytic Tools Research Software 87

Userpilot

APRIL 22, 2024

Interested in effortlessly turning prospects into loyal customers? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement. Interested in providing personalized experience across the customer journey ?

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

The Product Coalition

FEBRUARY 27, 2022

Only among my consulting customers , two companies recently hired a new VP of Product. This is true for people, but also for anything else you encounter, like processes, strategy, and even the product itself. These goals can include, for example, organizing the roadmap , making sure specific processes work well or building a team.

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Weak Development Team Leadership Data Visualization Positioning 143

Usersnap

FEBRUARY 6, 2021

Customer experience, or CX, is critical in today’s user-centered market. Customers have more information than ever before available at their fingertips, and they can share reviews with the world at lightning speed. Fortunately, customers aren’t the only ones with ample available information. Don’t Make Me Think.

Feedback Software 52

Feedback Software Research Software Analytic Tools User Testing 52