UX Studio: Product Management

JANUARY 29, 2020

MagicBricks is the go-to platform to buy, sell and rent property in India. Every day, hundreds of thousands of people browse their website, mobile app and mobile site to find their dream home, an office for their business, or to sell or rent out their property. A UX research-only project.

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Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

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UX Studio

SEPTEMBER 20, 2018

In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. To find out why people had stopped using the app, we did what we always do.

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Userpilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. What is a SaaS blog?

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Usersnap

NOVEMBER 15, 2019

In a nutshell being customer centric means: putting your customers first. It is placing customers at the core of your business and then building everything around it. It is not simply trying to please customers to make money, but to listen to them and offer solutions to their problems. Credits: [link].

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Gainsight

OCTOBER 14, 2022

Is it different for every customer?”. These are just a few of the questions that customer success (CS) experts explored in a recent episode of CS Essentials by Gainsight: Talking About ROI , a Success League Radio production. This series is also hosted by Tim Van Lew, Director of Customer Success Strategy at Gainsight.

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The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. User personas stand in for users throughout the design of your product. Sad but true.

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ProductPlan

SEPTEMBER 30, 2021

Product professionals talk to customers and stakeholders to understand what’s important to them. They unpack their pain points to get to the root cause. We conduct customer research and stakeholder alignment so we can figure out what matters. While these tools often help, there’s an inherent risk to them as well.

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Strategy User Testing Product Research Customer Experience 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

They look at listening trends at both the platform level and the individual user level. Users could of course listen to all of them inside of Spotify. Mock PMM Interview: Market Sizing Learn how to think about things like total ad revenue per user, per year. How many sessions are Android users engaging in every day?

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UX Studio

MAY 24, 2019

In this case study we’ll introduce the methods we used in our UX design process to make a complex system more user-friendly. In this project, we redesigned the information architecture of the cloud-based permission system for Hungary’s best-known architectural design software. Permission system of the teamwork platform.

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Userpilot

JULY 10, 2024

If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. We explore how to create an effective SaaS marketing strategy plan and share 14 product marketing strategies you should implement in your SaaS business. Both are vital for SaaS success.

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Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? ClickUp achieves product differentiation through customization. Hopstack’s differentiator is its exceptional user experience. HubSpot prides itself on its exceptional customer service.

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Userpilot

MAY 9, 2024

The customer onboarding process is essential for product success. From initial sign-up to renewals and upgrades, it guides customers to ensure they have a seamless experience and can easily achieve their goals. The article will teach you how to design an onboarding strategy for your SaaS. Measure success and iterate.

Onboarding KPIs 52

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Userpilot

JULY 8, 2024

Looking for examples of customer journey touchpoints? The article explores 20 major touchpoints in a SaaS product journey. And shows you how to optimize them for better conversions and higher customer satisfaction. To identify the key touchpoints, first research customer expectations and needs. Let’s dive in.

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Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

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Research Software Feedback Software Customer Experience Customer Feedback 105

Userzoom

JANUARY 29, 2020

When you’re down to the wire, time-wise, how can you ensure that user research is still being planned and executed as thoroughly and as user-focused as possible? Darrell Penta , Senior UX Researcher | HubSpot. Projects like these can put UX researchers in a very difficult position. Lean on your co-workers.

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Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

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Research Software Feedback Software Customer Experience Customer Feedback 59

The Product Guy

AUGUST 10, 2017

As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. Products fall short when they include and/or over-prioritize extraneous features that don’t solve that user’s problem. Asking the wrong users for input.

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User Testing Customer Experience Research Software Customer Feedback 118

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Pragmatic Marketing

MAY 23, 2017

While researching the food and beverage sector a few years back, we came across a young woman living in what she described as a “unique” apartment. Just because there is a better product or a better way of doing something, it doesn’t mean that customers will embrace the new solution. It had no kitchen.

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User Testing Research Software Reporting Tools User Friction 70

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. When a prospect is watching TV or running errands, they’re not thinking about what kind of software to buy for their business. It’s all about context.

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Userpilot

MARCH 28, 2022

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. While content marketing focuses on using engaging content strategies to educate and attract prospects, product marketing focuses on using product experiences to convert prospects to consumers. Definitely not!

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Userpilot

AUGUST 17, 2024

In this article, we’ll cover the fundamentals and best practices of click funnels, from the initial steps of conducting user research to more advanced aspects like lead classification and conversion rate optimization. To create a click funnel, follow the below steps: Conduct user research to understand your target.

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Userpilot

JUNE 25, 2021

Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? There is so much involved in creating a great strategy, from target audiences to KPIs to customer journeys, but Userpilot is here to help. Product marketing strategy step #4: Map the customer journey. Key Takeaways.

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Research Software Analytic Tools Feedback Software Onboarding KPIs 85

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. TL;DR Product-led content marketing is a strategy that relies on content that shows users how to use the product to deal with their pain points. But what about product-led content marketing?

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Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

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Userzoom

NOVEMBER 27, 2019

If you’re in the process of democratizing UX beyond the boundaries of your own UX team, and equipping other people in the organization with the skills to run their own research, s tandardization can increase efficiency and helps set expectations of what’s involved in a user research project. UX Researcher | GrubHub. “It

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User Testing Product Research Customer Feedback Research Software 92

Userzoom

NOVEMBER 18, 2019

These include: ‘Integrating user research into product development’ is the number one challenge faced by 64% of our respondents, last year it was ‘securing resources and budget’. But how can you get research into this early stage? Centralized UX teams are decreasing as more UXers are embedded throughout the product line.

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User Testing Product Research UX Data Visualization 91

Userzoom

DECEMBER 18, 2019

We’re very grateful to all our readers, contributors, customers, partners and experts who made this the best ever year for UserZoom and our newly re-branded BetterUX Blog. Benchmarking user experience. Running user research. Integrating research into product development. Benchmarking user experience.

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